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from Jacobs Media
In yesterday’s post, we talked about how Netflix’s “TUDUM” initiative is helping to differentiate themselves from their many video streaming competitors. Radio can use some of these same techniques. And today’s post provides prescribed action steps successful stations can employ to create their own “TUDUM Tactics.”
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The world of media and entertainment continues to get more crowded and competitive, forcing brands not to just excel this quarter but differentiate themselves with smart and savvy strategies and tactics. While radio broadcasters may be feeling the heat from digital distribution, the need for emphasizing the industry’s unique differences has never been greater. Even independently owned radio stations can learn a thing or two from major media behemoths, including Netflix, a brand leader that continues to innovate and blaze new trails. In a word, TUDUM!
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DeepSeek, a two-year-old Chinese AI startup, has shaken up the tech world with the launch of R1, an AI model that reportedly operates with 95-97%…
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At the end of a momentous week, we look back at Monday’s epic news in the AI sector, the release of a new AI innovation from a Chinese company. DeepSeek took the tech world by storm, triggering a one-day crash of market leader Nvidia. And it raised questions about how easily this sector could be disrupted. Just like radio. We turned to our AI maven, Chris Brunt, for clarity and perspective. Today’s guest blog post provides some “AIsplainin'” but it raises questions about where media and technology are going – and how we can future-proof our assets. Buckle up!
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Media personalities often live conflicted lives – loved and adored, but also insecure and guarded. Today’s #TBT is about a “brush with fame” encounter I had back in 2018 with Jeopardy’s iconic host, Alex Trebek. At the time, Trebek was undergoing a life-shattering experience – a stage 4 pancreatic cancer diagnosis and an unprecedented outpouring of emotion from his fans. There are lessons here for media personalities, including those behind the mic on the radio. It’s about appreciating what you have, something we can all afford to experience.
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If we’ve learned anything from just 30 days of Trump 2.0, big, bold moves are what get noticed. Today’s post looks at well-known brands that have stepped up the energy and are proactively taking risks. They might not all pay off, but they’re sure getting noticed. From Delta Airlines to Guitar Center, more and more companies and brands seem willing to throw the dice and THINK BIG!
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Back in 2016, a small independent coffee company rocked the world with a powerful TV commercial in Super Bowl 50 they managed to get for FREE. The powerful story of Death Wish Coffee Company endures nine years later. Hopefully, it’s inspirational to all those small broadcasters, fighting the good fight year after year over the AM and FM airwaves.
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If we’ve learned anything from just 30 days of Trump 2.0, big, bold moves are what get noticed. Today’s post looks at well-known brands that have stepped up the energy and are proactively taking risks. They might not all pay off, but they’re sure getting noticed. From Delta Airlines to Guitar Center, more and more companies and brands seem willing to throw the dice and THINK BIG!
Read More
Back in 2016, a small independent coffee company rocked the world with a powerful TV commercial in Super Bowl 50 they managed to get for FREE. The powerful story of Death Wish Coffee Company endures nine years later. Hopefully, it’s inspirational to all those small broadcasters, fighting the good fight year after year over the AM and FM airwaves.
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One of the Super Bowl ads that had its work cut out for it was the ChatGPT commercial. It was designed to demystify AI and make this new technology the logical next phase in the time-honored history of technological progress. Whether you saw it or not, today’s post discusses the challenge of making new tech feel comfortable for consumers rather than making them fearful and angst-ridden. Was it effective and could it be the foundation for AI acceptability OR like so many other Super Bowl ads, was it too obtuse and conceptual? You be the judge.
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