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from Jacobs Media
Yesterday’s blog post quesitoned whether the oft-stated myth – “Radio survived TV in the 1950s so it wlll reinvent itself in the Internet Age” – holds water. Today’s post is a more granular look at the specific digital content radio organizations have created during these past 30 years – and what will transpire moving forward. And I pose questions – 17 of them, in fact – every content creator and media executive should ask before greenlighting new media products. This is an interative process. I’m hoping to hear from many of you because this is truly a community effort. In fact, that may be the only way for radio to address its current set of daunting challenges.
Read MoreA comfortable trope in the radio broadcasting industry has traditionally implied that just as the medium survived and even thrived after the television revolution in the 1950s, radio will innovate its way out of its current challenges. But is this historical perspective valid? In today’s blog post we journey back to the pivots radio made during those years, as well as the technology of those times that saved the day for radio. What can we learn from those wily broadcasters who figured out how to reinvent radio?
Read MoreLast week in Prague, I was honored to speak at the WorldDAB’s auto event. Like our DASH Conferences, it was a fascinating mashup of automotive execs and radio broadcasters, coming together to discuss opportunities and challenges. There was a lot to take in so I boiled down the big takeaways in today’s post.
Read MoreAn amazing 60-second video of an over-the-top contest winner is a reminder to everyone in radio not just about the value of prizes, but the impact stations can have on people’s lives. Even a correct caller ticket giveaway that looks like just another element on the program log can provide the thrill of a lifetime for a listener, something that radio does like no other medium. At a time when many people are in need of a little joy, it can be radio to the rescue.
Read MoreThe excitement and drama surrounding AI intensifies when talk of the technology replacing jobs and entire industries takes flight. While the radio industry has been emotionally debating whether bots could replace DJs and VO pros, a new application has emerged: audience research. And a brand new startup claims “synthetic research” among avatars rather than human respondents is faster, cheaper, and just as accurate as the real thing. In today’s post, I break it down and tackle a topic we no doubt will be discussing and debating for the foreseeable future.
Read MoreOne of the more amazinig COVID-era trends is the growing popularity of toys and games among adults who might be just a touch age-phobic. No matter, this segment contiinues to expeand among so-called “kidults” – those with an aversion to growing old. This trend has implications for media brands, especially those with an emphasis on entertainment – like radio. .
Read MoreThe stories of AI adoption come from companies of all regions and markets large and small. But just because there’s a mandate to use AI…
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One of the more amazinig COVID-era trends is the growing popularity of toys and games among adults who might be just a touch age-phobic. No matter, this segment contiinues to expeand among so-called “kidults” – those with an aversion to growing old. This trend has implications for media brands, especially those with an emphasis on entertainment – like radio. .
Read MoreThe stories of AI adoption come from companies of all regions and markets large and small. But just because there’s a mandate to use AI doesn’t mean it’s going to be successful. This month Goldman Sachs announced that AI is…
Read MoreIn the radio industry, job insecurity has always been a way of life. But in recent years, RIFs seem more common than format changes. As personalities and hosts wring their hands over the next wave of exits, today’s #TBT post is a reminder thaat no one’s bigger than the radio station. After all, if it can happen on Sesame Street….
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