Even companies on the brink of bankruptcy may be just an idea away from salvation. Innovation takes many forms and can come from unpredictable sources. Today’s blog post is a case in point. It tells the story of an unlikely pivot from a 100 year-old company that fortunately was open to embracing “the next big thing.” Would your company have the foresight and intelligence to seize a similar moment?

Smart marketers and savvy brand managers use a little trick that ensures they’ll earn a usage increase when they need it most. McDonald’s is a prime example of this technique with their McRib limited availability strategy. But great radio stations use similar devices to drive cume and awareness, as well as buzz. Can your station (or show) pass the test? What’s your station’s McRib?

What are those transmitters and towers worth today? And if there still a market for radio stations in the U.S.? Last week, we saw a high profile radio owner simplly walk away from his cluster of stations. In today’s post, we try to figure it out.

Radio stations now offer so many digital services that for clients, the choices can feel as overwhelming as a sushi restaurant. Today’s #TBT post from 2018 illustrates the age-old problems of sales training, education, and achieving buy-in.

Broadcast radio has changed a great deal in recent years, but a welcome fixture is the skill, the appeal, and the pure craftsmanship of the talented people behind the mic. Last weekend, one of the best was recognized by one of the major TV networks. It was a celebration of what makes radio great, then and now.