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from Jacobs Media
It’s no longer enough for media brands to provide good content. It is now about providing a great experience. And even the best brands are upping their games, including an incredible new mall experience from Netflix. For radio, it’s a reminder the bored intern and a prize wheel at local festivals and events just doesn’t cut it. How is your brand’s experience?
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Last week our general manager Paul Jacobs asked everyone in our office to envision what the ideal radio station looks like in 2030 — if…
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AI may be taking over the world, but some brands are pushing back. And they’re trying to make the human touch a defining difference of how they do business. Is there a “there there” for radio?
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Life is all about choices and risk. So, is radio. And our #TBT blog post is all about those characteristics in the person of Dr. Ruth Westheimer. This radio pioneer passed away last week, and today’s post was a tribute we wrote about her back in 2015 for our “Radio’s Most Innovative” series. I was fortunate to be able to ask her a few questions, and she graciously responded. Dr. Ruth was truly a radio risk-taker.
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Did you see the announcement yesterday that Skyview Networks signed a YouTube star to host a radio show that will be called “Classic Rock U?” It’s hosted by a guy you probably haven’t heard of from a small town in Idaho. I caught up with him recently, and got the chance to interview him for this blog. He is nothing short of remarkable, and I predict, so will this show be.
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One of the more amazinig COVID-era trends is the growing popularity of toys and games among adults who might be just a touch age-phobic. No matter, this segment contiinues to expeand among so-called “kidults” – those with an aversion to growing old. This trend has implications for media brands, especially those with an emphasis on entertainment – like radio. .
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The stories of AI adoption come from companies of all regions and markets large and small. But just because there’s a mandate to use AI…
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One of the more amazinig COVID-era trends is the growing popularity of toys and games among adults who might be just a touch age-phobic. No matter, this segment contiinues to expeand among so-called “kidults” – those with an aversion to growing old. This trend has implications for media brands, especially those with an emphasis on entertainment – like radio. .
Read More
The stories of AI adoption come from companies of all regions and markets large and small. But just because there’s a mandate to use AI doesn’t mean it’s going to be successful. This month Goldman Sachs announced that AI is…
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In the radio industry, job insecurity has always been a way of life. But in recent years, RIFs seem more common than format changes. As personalities and hosts wring their hands over the next wave of exits, today’s #TBT post is a reminder thaat no one’s bigger than the radio station. After all, if it can happen on Sesame Street….
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