Moody
Applying
Technology to
Your Business
Challenges
jācapps develops custom software applications including mobile apps, web applications, and other digital technologies
Big fm
Discover
and Define
We work with you to discover your business needs and define the project scope
Town crier wire
Design
and Plan
We combine skill and strategy to make sure your apps look great and are easy to use
Michigan Public
Develop
and Build
Our development teams bring your application to life
pod mn
Deploy
and Support
Once deployed, we continue to provide support for anything regarding your app
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moody
Applying Technology to Your Business Challenges

jācapps develops custom software applications including mobile apps, web applications, and other digital technologies

big fm
Discover and Define

We work with you to discover your business needs and define the project scope

town crier wire
Design and Plan

We combine skill and strategy to make sure your apps look great and are easy to use

michigan public
Develop and Build

Our development teams bring your application to life

podmn
Deploy and Support

Once deployed, we continue to provide support for anything regarding your app

previous arrow
next arrow

what can we help with

Our highly collaborative, four-step process results in outstanding custom apps. We discover, design, develop and deploy. We work with you to find the inspiration to move forward and to determine what your needs are. Because we are dedicated to your success, we keep a close eye on the apps once they’ve been launched for any potential problems and to help you navigate the inevitable new devices and software updates.

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I’ve Got A “Crush” On You

By Fred Jacobs | May 10, 2024

Marketing, as we once knew it, has become an endangered species at most broadcast radio stations. But don’t think having a marketing budget means guaranteed success. We often think of the New Coke debacle when we recall epic marketing disasters. Proving that even the biggest, smartest, and wealthiest companies can be victims of disastrous decisions and bad judgment, we were witness to what may become one of the worst marketing decisions of all time this week – by one of our biggest and best brands – a “crushing” defeat.

They Love Radio (But They Don’t Love US)

By Fred Jacobs | May 9, 2024

In our effort to analyze whether the word “radio” should give way to more expansive terms like “audio” or even “media,” we might want to pay attention to a growing phenomenon: more and more “amateurs” are creating their own radio stations in their workplaces, often accompanied by much joy, enthusiasm, and passion. What does this say about how consumers value the romance of “radio” but also how they feel about us broadcasters?

What Is “Audience Development” Anyway?

By Fred Jacobs | May 8, 2024

  April showers, May flowers, June PRTS.  Perhaps not romantic or even memorable, but for all of us at Jacobs Media and PRPD (now known as PMCC or Public Media Content Collective), June is the month where the fieldwork begins on the biggest study of public radio in America.  And this year’s effort will follow…

“We Have Lost The Script”

By Fred Jacobs | May 7, 2024

The big news story this month has been campus unrest making its way through college campuses across America. At Columbia University, its college radio station distinguished itself with stellar coverage of that school’s student protests.

“Americans REALLY Love Classic Rock”

By Fred Jacobs | May 6, 2024

In response to questions from two readers, the Washington Post’s data department tested the appeal of 20 different formats/genres across an extensive array of national demographic groups. And in an impressive showing, one of them took top honors in 17 of 20 categories. To learn the big winner, just click on “Read More.”

our blog

Hey Radio, Are You Ready For An NFL Bake Off?

May 21, 2024

Imagine a 4 minute playoff that would pit all 32 NFL teams against each other in head-to-head combat. Well, that happened last week – but not on any football field. Instead, every NFL team competed hard on social media to produce the funniest, cleverest, and most viral video short to highlight the 2024-25 schedule. It’s a case study in creativity, celebrity, and humor. And there are great lessons here for radio stations and their personality shows. Are you ready for the “2024 NFL Schedule Debut Bake-Off?”

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Let’s Eat Somewhere Else

May 20, 2024

The restaurant business is littered with eateries that started with great promise, only to fizzle out. Kind of like radio station formats. For today’s blog, it’s a look at consumer food products and the lengths they now go to in order to stand out and grab attention – without compromising the essence of their brands. I hope that deep into my many analogies, you’ll walk away with a different way to think about the radio stations you program and market.

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Pulling The Plug On A Radio Brand

May 16, 2024

What makes a legendary radio station? Is it about how many Marconi and Crystal statues it manages to snag? Is it about how much cash flowed during its lifetime? Or is it more about longevity and whether it stayed with its original format throughout its radio lifetime? That’s the topic of today’s #TBT blog post where the center of attention is a long-running radio station whose plug got pulled five years ago in 2019. You know the call letters, but can we consider this station an iconic radio brand?

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