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from Jacobs Media
Were radio DJs from the ’60s, ’70s, and ’80s the original “influencers?” Maybe so. But today’s social media pitchmen and pitchwomen are likely pocketing a lot more revenue than radio personalities ever made from bar nights, phone store grand openings, and live endorsements. Is “influencer marketing” a place where still-popular radio personalities can go? And what can they learn from both teenage and geriatric influencers with big followings and the ability to sell lots of stuff?
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Eight years ago right now, the 45th President – Donald J. Trump – was about halfway through the first 100 days of HIS FIRST TERM. Here we are exactly eight years later, and it’s a case of “deja vu all over again.” What did the media – especially radio – learn from the chief executive where the “gold T” stands for turbulence. Welcome to this week’s #TBT.”
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It was a tough day for the radio family yesterday. We lost the best and brightest. Bob Rivers left us after a long but gallant fight with the ravages of cancer. I wrote this two-part post in 2014 when Bob left the radio studio. I’m republishing it today as a tribute to his life and all that he meant to so many of us.
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Two weeks ago, I wrote a post about Nielsen’s new “3-Minute Rule” for PPM markets. It sparked a number of questions and even a misconception or two. So, I went to the source – Nielsen’s Rich Tunkel – who saw this project through after just 10 months. Rich answered all my questions – about how to measure this change without jumping to conclusions, as well as the metrics that can help any station navigate the new “3-Minute Rule.”
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Another week in radio and another tragic round of RIFs. How can the industry make the tough calls while still maintaining a sense of empathy and class? And after years of staff reductions, when will the analyses tell us once and for all whether this painful “less is more” approach will ever work for radio? Fair warning: a tough JacoBLOG post today.
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Experience tells us there are fewer radio jobs here in America today than there were when we all got in the business. But what are the real numbers, and what do they say about the radio industry’s ability to survive and thrive? That’s the quest for today’s blog. And it tells some interesting stories about where we’ve been and where we may be headed – especially if you’re making your living on the air. We’re talkin’ this one up to the post.
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Today, radio PDs have unprecedented pressure. They often wear multiple hats, and most have little in the way of support staffs. Budgets are tight – or maybe nonexistent. PDs often put in long days, and may wonder when they head home, what they actually accomplished that day. So, the ideas is to focus on accomplishing just ONE thing that improves the station every day. In this #TBT post, I put together a healthy list, but I bet many of you can easily add to it. What’s the ONE thing you can do that would make your station better today?
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Experience tells us there are fewer radio jobs here in America today than there were when we all got in the business. But what are the real numbers, and what do they say about the radio industry’s ability to survive and thrive? That’s the quest for today’s blog. And it tells some interesting stories about where we’ve been and where we may be headed – especially if you’re making your living on the air. We’re talkin’ this one up to the post.
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Today, radio PDs have unprecedented pressure. They often wear multiple hats, and most have little in the way of support staffs. Budgets are tight – or maybe nonexistent. PDs often put in long days, and may wonder when they head home, what they actually accomplished that day. So, the ideas is to focus on accomplishing just ONE thing that improves the station every day. In this #TBT post, I put together a healthy list, but I bet many of you can easily add to it. What’s the ONE thing you can do that would make your station better today?
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Don’t you love it when new research studies debunk our longstanding conventional wisdom? I just found a study that shows that despite our desire to get out of the house post-COVID, most Americans are spending more time at home – by themselves. For the radio broadcasting industry trying to find its footing in an unsettling new year, following the audience – the gadgets they own and the platforms they use – might be a strategic way to gain that competitive edge back. Click “READ MORE” to follow my logic.
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