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from Jacobs Media
“Is rock dead?” That’s a question radio and label execs as well as music critics have been debating for years. And how do they explain the classic rock phenomenon, a sub-genre of rock that has kept the music alive and popular? In today’s JacoBLOG, we not only let the data do the talking, but we turn over the conversation to analysts who have made it their mission to better understand music’s impact on pop culture – and on US. Get ready to nerd out.
Read MoreSince Donald Trump took that fateful ride down that escalator in Trump Tower back in 2015, the news cycle in this country has been greatly altered. “Breaking news” is persistent, forcing news organizations to redefine their coverage parameters. And that’s true whether we’re talking commercial, public, Christian, music, or spoken word radio. What is the audience telling us about broadcast radio’s “job to be done” in this rapidly changing environment?
Read MoreProducing and executing a successful personality show has only gotten more challenging over the years. While there are amazing prep tools – including AI – it still comes down to making the right choices on topics that connect with your station’s target audience. Fortunately, there’s research for that, guides to ensure you’re talking about the most relatable topics for your audience. Let’s go to the numbers.
Read MoreWhen we were walking the halls of CES this January, we came upon a great display from Ray-Ban. They were showcasing a re-imagined pair of…
Read MoreHow and where do consumers discover new music today and does radio still play a role in that process? Today’s #TBT post is a journey back to 2021, not so long ago in real time, but for radio and records, it may seem like a much longer trip back into the past. Even then, radio’s role in the discovery process was greatly diminished. But that post asked some “what if?” questions that might still hold up today. You often need to understand your history in order to make sense of the present while you try to plan for an uncertain future. So what’s the best new song YOU’VE heard lately? And where did you first hear it?
Read MoreOne of the more amazinig COVID-era trends is the growing popularity of toys and games among adults who might be just a touch age-phobic. No matter, this segment contiinues to expeand among so-called “kidults” – those with an aversion to growing old. This trend has implications for media brands, especially those with an emphasis on entertainment – like radio. .
Read MoreThe stories of AI adoption come from companies of all regions and markets large and small. But just because there’s a mandate to use AI…
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One of the more amazinig COVID-era trends is the growing popularity of toys and games among adults who might be just a touch age-phobic. No matter, this segment contiinues to expeand among so-called “kidults” – those with an aversion to growing old. This trend has implications for media brands, especially those with an emphasis on entertainment – like radio. .
Read MoreThe stories of AI adoption come from companies of all regions and markets large and small. But just because there’s a mandate to use AI doesn’t mean it’s going to be successful. This month Goldman Sachs announced that AI is…
Read MoreIn the radio industry, job insecurity has always been a way of life. But in recent years, RIFs seem more common than format changes. As personalities and hosts wring their hands over the next wave of exits, today’s #TBT post is a reminder thaat no one’s bigger than the radio station. After all, if it can happen on Sesame Street….
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