Our Latest Industry Blogs

Should Radio Believe in “Yesterday?”

February 13, 2025

Back in 2019, a research team at NYU concluded that Millennials are more likely to remember classic songs from decades ago than contemporary hits from just the past few years. That tells us a lot about the staying power of older music – a phenomenon that continually repeats itself each time a themed biopic is released, based on the life and times of classic superstars. Today’s #TBT post was written seven years ago this month, but the recent released Dylan biopic and a highly anticipated new Led Zeppelin film in theaters right now sustain what has become a music and cultural trend. So, is radio paying attention?

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A Thousand Words

February 12, 2025

“Less talk” has become something of a go-to positioner for a lot of radio stations over the decades, amplified during the “PPM Era.” Yet, broadcast radio might be better served by having MORE conversations with an audience that seems to be saying less and spending more time apart from friends, family, and co-workers. Sure, technology should shoulder some of the blame but the real culprits are alienation and isolation especially among younger consumers. How can radio break through this wall while building better connections at the same time? Here are my ideas.

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Radio’s Missing Link(edIn)?

February 11, 2025

When it comes to social media, radio broadcasters have many tools in their utility belts. But one of the most overlooked is LinkedIn, a site that many are on but few can master. Today’s blog post talks about how LinkedIn can work for any station that puts strategy behind it.

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Playing Radio’s “Big Game”

February 10, 2025

Are you a “gamer” or are you someone who wonders what all the fuss is about? In either case, the video gaming industry is larger than the film and music businesses – combined. And now, there’s an indication games can have therapeutic benefits that match meditation. In fact, “cozy games” can help people deal with their angst and stress levels. And that got me wondering whether radio stations couldn’t rethink their “deliverables” to help their audiences cope with the pressures of the day. 2025 is already shaping up to be a challenging year, and this might be a way to “meet the audience where they are mentally.”

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The Quest(love) For Production Perfection

February 7, 2025

It’s been said that “perfect is the enemy of good.” But sometimes, there’s nothing wrong with seeking true perfection in our work, especially when it comes to the art of producing and editing video and audio. Late last month, we were treated to a great example of this when the trailer for “SNL’s” 50th anniversary music special was being promoted. Whether you’ve seen the video or not, today’s blog post gives you the story behind this amazing piece of production…that is, perfection.

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Who Loves Short-Shorts?

February 6, 2025

Any time we discuss the “ideal lengths” of content, whether it’s videos, podcasts, or on-air breaks, we’re dealing with a lot of opinion and subjectivity. But a look at content trends over the past decade or more tells us that in general, short is good. And shorter is better. Today’s #TBT blog post walks you through how content has evolved, and what that means to how we advise our talent to create better, and more mainstream radio.

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The Digital Twins Of Audience Research

February 5, 2025

The gap between statistically driven research (quantitative) and focus groups (qualitative) has long been a point of debate among analysts who specialize in audience behavior and perceptions. And now, along comes AI and the promise it can inexpensively replace the traditional process with “synthetic respondents,” creating the research version of “digital twins.” But AI has a higher value and more reliable purpose when utilized strategically and sensibly.

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How Radio Can Create Its Own “TUDUMS”

February 4, 2025

In yesterday’s post, we talked about how Netflix’s “TUDUM” initiative is helping to differentiate themselves from their many video streaming competitors. Radio can use some of these same techniques. And today’s post provides prescribed action steps successful stations can employ to create their own “TUDUM Tactics.”

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What’s Your Radio Station’s “TUDUM?”

February 3, 2025

The world of media and entertainment continues to get more crowded and competitive, forcing brands not to just excel this quarter but differentiate themselves with smart and savvy strategies and tactics. While radio broadcasters may be feeling the heat from digital distribution, the need for emphasizing the industry’s unique differences has never been greater. Even independently owned radio stations can learn a thing or two from major media behemoths, including Netflix, a brand leader that continues to innovate and blaze new trails. In a word, TUDUM!

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Roiling in the Deep(Seek)

January 31, 2025

DeepSeek, a two-year-old Chinese AI startup, has shaken up the tech world with the launch of R1, an AI model that reportedly operates with 95-97% fewer resources than its competitors. After surging to the top of the Apple App Store this week, its impact is forcing a major rethink of what it actually takes to…

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