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5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

Let The (Toys And) Games Begin!

By Fred Jacobs | July 26, 2024

One of the more amazinig COVID-era trends is the growing popularity of toys and games among adults who might be just a touch age-phobic. No matter, this segment contiinues to expeand among so-called “kidults” – those with an aversion to growing old. This trend has implications for media brands, especially those with an emphasis on entertainment – like radio. .

AI Uptake to Help Programming AND Sales

By Fred Jacobs | July 25, 2024

The stories of AI adoption come from companies of all regions and markets large and small. But just because there’s a mandate to use AI doesn’t mean it’s going to be successful.  This month Goldman Sachs announced that AI is overhyped and too expensive and Chevron’s CIO proclaimed he didn’t think AI would save the…

If Kermit The Frog Can Get Fired…

By Fred Jacobs | July 25, 2024

In the radio industry, job insecurity has always been a way of life. But in recent years, RIFs seem more common than format changes. As personalities and hosts wring their hands over the next wave of exits, today’s #TBT post is a reminder thaat no one’s bigger than the radio station. After all, if it can happen on Sesame Street….

Breaking A New Album In 2024

By Fred Jacobs | July 24, 2024

These days, you often hear there’s not a lot of interest in new music. And to complicate matters, there’s no central discovery tool where consumers go to find out about new releases they might have interest in. Today’s post is about one of the most talented musical artists of our time who took matters into his own hands last week. He launched his own stealth promotion for his no album. His promotion was so unconventional, it worked…like a charm.

Radio Could Use A Good Fixer

By Fred Jacobs | July 23, 2024

The last few weeks have been jam-packed with “BREAKING NEWS” stories, forcing news organizations to step up their coverage and resources. But in an increasingly cluttered environment where memes may be more visible to more consumers than headlines, how can radio news stations stand out amidst the clutter? Fortunately, President Biden’s decision on Sunday provides us with a fascinating look at who did what – and why.