Another week in America, and another weather disaster, this time in the Asheville area. By now, you’ve no doubt read the heroic stories about valiant coverage from local radio stations in the market. So, why write about their exploits on this blog on this day? Because even with depleted resources and staff cutbacks, several radio operations in market #155 – public and commercial – have stepped up big time to do what only broadcast radio can do. This is radio’s “why.”

This week, Basis, the Chicago-based demand-side ad platform, released results of a survey of 140+ marketers’ opinions on the impact of AI on their work. The results mirrored those of the Marketing AI Institute’s, which was released in early August.  Marketers are using AI a little now, but plan on using it a lot in the next 18-36 months. 46% of marketers in the…

Mascots have been connected with brands for more than a century. And these days, they’re bigger and more ubiquitous then ever. In radio, mascots have long been part of the medium’s history, but in a world turbocharged by video, social media, and even street presence, these cute, furry, clever brand symbols can positively differentiate and grab attention for radio stations that want to stand out.

We often learn best by observing. And while “best practices” are always helpful, we can also pick up valuable lessons by learning what NOT to do. Today’s post breaks down the trials, tribulations, and debacles of a well-known fast quality restaurant chain that had made many familiar mistakes – the same things we see many radio companies do.