from Jacobs Media
Now more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?
Read MoreOn Monday, James Earl Jones died. Among the many roles he played over a six-decade career, his voice became synonymous with Darth Vader from the…
Read MoreFor publicly traded companies, there is a lot riding on CEOs to make the right calls. So when a brand loses its way and a new CEO walks in the door, she had better get it right. And that means assessing the environment and making the right moves out of the box. Whether you’re sellling gourmet coffee or radio air time, the fix is in. And hopefully they’re fixing the right things.
Read MoreVisuals may be striking and even memorable, but the awesome power of audio is an advantage that radio has over other media. Some of the smartest companies – think, Intel, Netflix and T-Mobile – use audio signatures to get into our heads – a tool that radio can strategically use to solidify its best brands. And a #TBT bonus: how radio can better use local businesss and community partnerships at this criticial point in time.
Read MoreA fascinating phenomenon has gained in popularity over the last two decades: music rediscovery. These are songs that somehow are resurrected, appearinig years later on the charts. Can you name the most rediscovered song of all time?
Read MoreNow more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?
Read MoreOn Monday, James Earl Jones died. Among the many roles he played over a six-decade career, his voice became synonymous with Darth Vader from the…
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The average American spends roughly 38,000 hours of their life driving. So it’s no wonder that automakers are investing heavily in “connected cars.” Initially, the focus was on manufacturer developed technology like Sync, UConnect, Cue and MyLink. But then the…
Read MoreThe Apple and Google app stores are flooded with millions of apps, most of which never even reach 1,000 total downloads. It seems many companies are building apps just to be able to say they have one. No wonder then,…
Read MoreBy: Bob Kernen We talk a lot about how advertising dollars are shifting to mobile. When you look at the statistics below, you notice how growth in other media is either anemic or even negative. And while we are huge…
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