from Jacobs Media
In a tough 2024, radio has quietly made something of a comeback this month – its version of an “October Surprise.” And when you total up some of the amazing things that have happened on the radio airwaves this month, it’s a great reminder about how impactful the medium can still be.
Read MoreAnytime I see a legacy media brand stage a comeback, I don’t just get celebratory. Or nostalgic. Instead, I dig in to try to figure out how they did it. Once such triumph recently occurred for a magazine that was first launched in 1857 – before the Civil War. The fact it’s enjoying great success in 2024, a trying time for all media – makes it worthy of our time.
Read MoreThe relative health of the radio broadcasting industry is always a hot topic and a subject of much debate. But back in October of 2020, those conversations were being overshadowed by the pandemic, an event that even back then we knew would be a game changer. Four years ago, it was a different world – but not really. I think when you take a look back with me, you’ll gain some perspective about where we are now as an industry. And even better, you won’t have to social distance or wear a mask!
Read MoreWatching and listening to Tom Brady try to get comfortable and learn an all new craft in the play-by-play booth is a reminder of how challenging a broadcasting career can be – even to a G.O.A.T. on the gridiron. It simply takes time to hone a new craft. As author Malcolm Gladwell prescribes, “10,000 hours of practice.” Well, look at the time!
Read MoreWhere is the radio business headed? What are the KPIs – key performance indicators – that are reliable and for that matter, may be revealing. In today’s blog post, I pull out some of the data I rely on that helps me better understand where the proverbial puck is headed. What do YOU use?
Read MoreIn a tough 2024, radio has quietly made something of a comeback this month – its version of an “October Surprise.” And when you total up some of the amazing things that have happened on the radio airwaves this month, it’s a great reminder about how impactful the medium can still be.
Read MoreAnytime I see a legacy media brand stage a comeback, I don’t just get celebratory. Or nostalgic. Instead, I dig in to try to figure out how they did it. Once such triumph recently occurred for a magazine that was first launched in 1857 – before the Civil War. The fact it’s enjoying great success in 2024, a trying time for all media – makes it worthy of our time.
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