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from Jacobs Media
Social media continues to evolve. Proof of that in 2025 is the rapid growth, maturation, and buzz for TikTok. If you get beyond the controversy over its ownership, TikTok has emerged as a reliable tool for not just catering to teens, but attracting older consumers. That’s right—your listeners. Let’s take a look under the hood.
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Somehow in the blink of an eye, we’re on the precipice of another Memorial Day Weekend. Time flies, and 2025 is now 40% over, a sobering fact. Unlike past years, it feels like we’re standing on shaky ground in so many aspects of our society and our lives. And yes, it’s also true for radio. So enjoy your holiday weekend with friends and family, and let’s hope that before the year is out we’re standing on terra firma once again.
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Classic marketer Al Ries has a modernized “take” on how broadcasters can best stand out in an increasingly crowded media marketplace. It’s about not letting the research (or a paint-by-the-numbers consultant) lead you down a path where you create a product that’s just another version of what’s always been there. It’s about being different, and if you look at many of radio’s successes over the years, that’s exactly what they’ve been about.
Read MoreA major focus for broadcasters these past two years has been the long-awaited legislation to lock in AM radios in every U.S. manufactured car. But these days, that story is just the tip of the iceberg. The car/radio space is heating up once again, and radio operators will need to focus on changes that could rock the automotive world, with lots of reverberations for radio. Buckle up.
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Thinking about your radio station or the ones you’ve worked for in the past, the truly great, successful ones very likely had a “standard bearer,” that one personality who stood out above the pack. In today’s competitive information and entertainment environment, they’ve never been more important to the success of the operation. In “listener speak,” the question is, “Who do you want to have a beer with?”
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During this economically unstable period in time, many companies are struggling to figure out what’s most important. One variable that often is ignored is employee burnout. And much of it is caused by previous workforce purges. A new story addresses how one of the most successful companies in the world is addressing the problem. And in support, a new research study suggests burnout is costing companies more than they’re saving by instituting those RIFs in the first place. Check it out.
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How do you get better at your craft—whether it’s surfing, playing football, or hosting a radio show? While all these disciplines are obviously very different…
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During this economically unstable period in time, many companies are struggling to figure out what’s most important. One variable that often is ignored is employee burnout. And much of it is caused by previous workforce purges. A new story addresses how one of the most successful companies in the world is addressing the problem. And in support, a new research study suggests burnout is costing companies more than they’re saving by instituting those RIFs in the first place. Check it out.
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How do you get better at your craft—whether it’s surfing, playing football, or hosting a radio show? While all these disciplines are obviously very different from one another, the correct response is this: Watch “game film.” It is only by…
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Seemingly every day in the trades we read about research studies trying to prove the value and impact of broadcast radio. In today’s post, ironically, it’s the research maven with a “real-life story about broadcast radio’s effectiveness. Whether it’s motivating the locals to show up at an auto dealership to spin the prize wheel, listen to a podcast, or vote for a candidate in an election, radio (still) works.
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