





from Jacobs Media
Another week in radio and another tragic round of RIFs. How can the industry make the tough calls while still maintaining a sense of empathy and class? And after years of staff reductions, when will the analyses tell us once and for all whether this painful “less is more” approach will ever work for radio? Fair warning: a tough JacoBLOG post today.
Read MoreI had my first encounter with AI in healthcare this week. During a checkup, my physician entered the examination room with his trusty laptop (typical)…
Read MoreDon’t say I didn’t warn you. You’re likely not going to want to read today’s post. It’s about the 5-year anniversary of COVID, an event we’d just as soon forget. But I’m hoping you’ll open it up and join me in thinking about how radio has been permanently impacted by a tragedy no one anticipated or was prepared for. The pandemic forever changed radio, and in order to move forward, we’ve got to process the past. It’s about perceptions, trust, and giving the audience more credit and power than we usually do.
Read MoreLast fall, every news outlet was on fire with the alleged bad behavior of P Diddy. But the idea of trying to separate the man from his music is not a new dilemma for audiences – or for radio programmers. It’s been happening for more than a century. Today’s post asks some difficult questions of the radio managers tasked with making these tough calls.
Read MorePodcasting continues its growth curve, thanks to expanding audiences and the move to visual podcasts. For years, it was all about audio on this platform, but the growing trend is the increasing dominance of video podcasts – especially on YouTube. And now another massive player in television may be ready to throw its hat in the video podcasting ring. So what can radio learn from this burgeoning trend?
Read MoreBy now, we know the real truth – designing and creating successful digital content is hard, and the fail rate is high. But as our Techsurveys continue to show, there is one digital piece that is simpler, less expensive, and doesn’t require teams of employees: online newsletters. Today’s post shows not only why they’re already highly appealing to your audience but their extra-added bonus: first party data in the form of email addresses, a valuable asset for any radio brand. Let me walk you through it. Just click READ MORE.
Read MoreExperience tells us there are fewer radio jobs here in America today than there were when we all got in the business. But what are the real numbers, and what do they say about the radio industry’s ability to survive and thrive? That’s the quest for today’s blog. And it tells some interesting stories about where we’ve been and where we may be headed – especially if you’re making your living on the air. We’re talkin’ this one up to the post.
Read Moreour blog
By now, we know the real truth – designing and creating successful digital content is hard, and the fail rate is high. But as our Techsurveys continue to show, there is one digital piece that is simpler, less expensive, and doesn’t require teams of employees: online newsletters. Today’s post shows not only why they’re already highly appealing to your audience but their extra-added bonus: first party data in the form of email addresses, a valuable asset for any radio brand. Let me walk you through it. Just click READ MORE.
Read MoreExperience tells us there are fewer radio jobs here in America today than there were when we all got in the business. But what are the real numbers, and what do they say about the radio industry’s ability to survive and thrive? That’s the quest for today’s blog. And it tells some interesting stories about where we’ve been and where we may be headed – especially if you’re making your living on the air. We’re talkin’ this one up to the post.
Read MoreToday, radio PDs have unprecedented pressure. They often wear multiple hats, and most have little in the way of support staffs. Budgets are tight – or maybe nonexistent. PDs often put in long days, and may wonder when they head home, what they actually accomplished that day. So, the ideas is to focus on accomplishing just ONE thing that improves the station every day. In this #TBT post, I put together a healthy list, but I bet many of you can easily add to it. What’s the ONE thing you can do that would make your station better today?
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