from Jacobs Media
Now more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?
Read MoreOn Monday, James Earl Jones died. Among the many roles he played over a six-decade career, his voice became synonymous with Darth Vader from the…
Read MoreFor publicly traded companies, there is a lot riding on CEOs to make the right calls. So when a brand loses its way and a new CEO walks in the door, she had better get it right. And that means assessing the environment and making the right moves out of the box. Whether you’re sellling gourmet coffee or radio air time, the fix is in. And hopefully they’re fixing the right things.
Read MoreVisuals may be striking and even memorable, but the awesome power of audio is an advantage that radio has over other media. Some of the smartest companies – think, Intel, Netflix and T-Mobile – use audio signatures to get into our heads – a tool that radio can strategically use to solidify its best brands. And a #TBT bonus: how radio can better use local businesss and community partnerships at this criticial point in time.
Read MoreA fascinating phenomenon has gained in popularity over the last two decades: music rediscovery. These are songs that somehow are resurrected, appearinig years later on the charts. Can you name the most rediscovered song of all time?
Read MoreNow more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?
Read MoreOn Monday, James Earl Jones died. Among the many roles he played over a six-decade career, his voice became synonymous with Darth Vader from the…
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By: Bob Kernen We frequently get calls from our clients concerned about downloads or the usage of their app. The calls are usually similar – “We got a lot of downloads and usage when we first launched, but we’ve hit…
Read MoreBy: Vince Kattoula With Memorial Day weekend now behind us, summer is here. It’s likely that your fitness plans from this past January have been replaced with plans to hang out on the couch. Working out can be a struggle…
Read MoreBy: Bob Kernen We saw an article from “Business Insider” with the disturbing headline, The App Explosion Is Over. Since we have a lot invested in the space, it got our attention. Beyond the provocative headline, the point of the…
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