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from Jacobs Media
When we launched The AI EDGE Newsletter in February 2024, our goal was simple: to provide insight and perspective on the rapidly evolving world of technology…
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When your perception and performance both lags, it’s usually an indication something’s wrong. In the world of consumer good and services, marketing is frequently the culprit. For broadcast radio, the industry has struggled to get an effective message out. Maybe it’s time for something different.
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I’m a sucker for sports analogies. And I’ve got a great one for today’s #TBT blog post. There are some incredible similarities between successful NBA coaches and high-achieving radio PDs. That’s because the great ones know how to push the right buttons to get optimal results. I’ve assembled my high-five list of ways that separate the good ones—from the great ones.
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It was the Chinese military strategist, Sun Tzu, who famously said “Know thine enemy.” But for broadcast radio in 2025, do we really know the answer to that question? I take my shot at it in today’s post.
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There is always lively debate in radio circles about whether the quality of today’s stations can even touch how things sounded “back in the day.” But the more salient issue is the loss of the shared radio listening experience. We’re all listening to different music, different talk shows, and different personalities. That’s where today’s blog posts land and unravels the key differences between today’s stations and those that made history decades ago.
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When we launched The AI EDGE Newsletter in February 2024, our goal was simple: to provide insight and perspective on the rapidly evolving world of technology…
Read More
When your perception and performance both lags, it’s usually an indication something’s wrong. In the world of consumer good and services, marketing is frequently the culprit. For broadcast radio, the industry has struggled to get an effective message out. Maybe it’s time for something different.
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Oh no, not another blog post about AI! Alas, it is. But today’s post takes a contrarian point of view to the irrational exuberance that has accompanied AI since ChatGPT was launched just18 months ago. Is AI overhyped and has it already peaked, slowed down by the need for billions of dollars of investment where the returns remain paltry? Has AI already become commoditized as its engines all produce pretty much the same output? And what does it all mean for radio broadcasters. Hit “READ MORE” and let’s have a conversation among us humans
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When I think about radio broadcasters keeping pace with new technology, I always see it through the programming lens.
What type of content should we be creating in order to stay competitive? And what distribution outlets should we be focusing on? But of course, there’s the all-important sales side. And it’s another area where radio companies haven’t always kept up. That’s the view of our digital revenue strategist and AI guy, Chris Brunt. And for today’s post, he’s got the keyboard and a post that should give radio’s revenue generators something to think about.
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It’s easy to get caught up in the crazy daily headlines of AI and miss many of the positive things that generative AI is starting to enable. Sure, there’s Google’s crazy AI search results (see below), squabbles between OpenAI and ScarJo, and lots of deep-in-the-weeds AI security and…
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