from Jacobs Media
For long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
Read MoreThe power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
Read MoreRecently returning home from CES, I am well aware of technology’s ability to wow us and even blow our minds. But there are a lot of seeminigly ordinary media stories that are just….unbelievable….but true. Check these out.
Read MoreA mantra at CES each year is “Every company is a tech company.” Yes, even radio companies. But just saying it doesn’t make it so. Last week in Las Vegas, we were treated to some stellar examples, particularly by Delta Airlines whose presence this year at CES was nothing short of spectacular and attention-getting. Delta provided a textbook example of how any company or organization can make smart, strategic use of the technology to achieve their highest goals. Take notes – this is a good one.
Read MoreRemember when social media used to be fun? We’d discover long-lost classmates, post memes of our dogs, and bask in that raise or promotion. But today, social media has become heavily politicized, from an upcoming TikTok ban in the U.S. that actually may happen to new policies from Mark Zuckerberg and his social media portfolio that should raise lots of questions about priorities and values. Yes, the “landlord” is back at it again, and today’s blog post explains what’s up and includes the video that’s all you need to see.
Read MoreFor long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
Read MoreThe power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
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Did you get your exclusive, personalized Spotify “Wrapped” package, a your musical consumption summary for 2024? This year, Spotify rolled out new features, leaning heavily on AI. Yet, reviews on their value are mixed. What do you think of the growing trend in personalized usage trends and what do they say about us as consumers? Today’s blog post is a look at how technology is being used to track our lifestyle habits.
Read MoreIt was mid-February this year when OpenAI previewed Sora, their text-to-video AI engine. The examples were jaw-dropping, but there were unresolved safety issues. Only a week after OpenAI’s announcement, Google decided to pull back their text-to-image AI engine after it created historically…
Read MoreWhile most broadcast radio companies are immersed in their mad dash to plump up Q4 and close the books on a mostly dismal 2024, SiriusXM is in a race to put the finishing touches on a new/old strategy to redouble its efforts in the car. Translation: AM/FM radio is in SXM’s crosshairs big-time, an effort to achieve dashboard dominance in this rapidly changing audio environment in cars. How will their plan fare? Should radio broadcasters be concerned? To learn more and engage in the conversation, just click on READ MORE. And buckle up.
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