from Jacobs Media
Broadcast radio is often criticized for its quantity of commercials, especially during the medium’s modern era where music stations almost universally only run two (long) stopsets per hour. But it’s the QUALITY of radio ads – especially locally – that have made radio more vulnerable to other ad platforms. At CES 2025, we saw AI models focused on producing quality commercials efficiently and effectively. Maybe the bots can help radio solve what has become a chronic problem and a glaring deficit.
Read MoreHow can broadcast radio best be described in 2025 – in just a single word? That was the challenge I issued here earlier this week, and hundreds of you answered the bell. The result is a word cloud – or word salad – that has to be seen to be believed. It depicts an industry in flux, and a study in contrasts by the current and former pros who submitted a response. What does it mean? Anything and everything.
Read MoreWhat are the values that drive listening in today’s crowded audio environment? Is it about being live and/or local? Does music curation matter? What about breaking new music and discovering new artists? In 2025, many of the elements originally foundational for broadcast radio have been altered by the ravages of digital competition. Or have they? Apple Music is testing the boundaries, a radio experiment worth watching. It’s the topic for today’s blog post.
Read MoreOn this MLK Day holiday, a simple question for you. How would you describe the year ahead for radio in just one word? Click “READ MORE” and I’ll take it from here.
Read MoreWe’ve spent a good chunk of the week finalizing the themes and compiling content from our trip to CES as we prepare for the annual…
Read MoreBroadcast radio is often criticized for its quantity of commercials, especially during the medium’s modern era where music stations almost universally only run two (long) stopsets per hour. But it’s the QUALITY of radio ads – especially locally – that have made radio more vulnerable to other ad platforms. At CES 2025, we saw AI models focused on producing quality commercials efficiently and effectively. Maybe the bots can help radio solve what has become a chronic problem and a glaring deficit.
Read MoreHow can broadcast radio best be described in 2025 – in just a single word? That was the challenge I issued here earlier this week, and hundreds of you answered the bell. The result is a word cloud – or word salad – that has to be seen to be believed. It depicts an industry in flux, and a study in contrasts by the current and former pros who submitted a response. What does it mean? Anything and everything.
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An internal app provides a new method of communication and organization within your company. App development requires time, money, and attention, so what makes it worth the effort? Here are a few ways an app can provide tangible and intangible benefits…
Read MoreToday’s medical practices face competition and increased expectations from an informed and tech-savvy client pool. One of the best ways to meet those expectations as well as to drive more customer engagement is to focus on the patient journey. What…
Read MoreLet me set the stage for you . . . . It was eleven years ago. Our research showed radio had lost its portability to the iPod. The iTunes App Store opened in July. And in the fall, the economy…
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