





from Jacobs Media
Are you one of those people who keeps a “bucket list” of all the things you want to do before you die? According to Stanford University’s School of Medicine, 90% of us have one. And now, rock n’ roll’s biggest hype artist is launching a “bucket list” promotion where fans are being asked to pay thousands of dollars for the privilege of being his roadie for a day. Who is he and why does he matter to experiential marketing mavens? And could your radio station pull off something similar?
Read MoreLast week, Google rolled out new image generation features that let users modify photos with text prompts—no more fumbling through Photoshop. This week, OpenAI followed…
Read MoreSince the advent of smart speakers, radio broadcasters have seen an opportunity to promote these devices as ways to listen to their stations at home and at work. But now, Amazon is changing their Alexa business model and it has implications on everyone in radio. Today’s blog post has the story about the transformation of Alexa and what it may mean to your station.
Read MoreAs we love to say on the radio, “Welcome to the weekend.” And if I know my readership, a number of you will be enjoying an adult beverage before too long. In fact, it may be one of those cool craft beverages. And the creativity of this hot category now extends to radio, and a beer named after our favorite platform – FM radio. Remember, it’s 5 o’clock somewhere.
Read MoreYesterday’s post about Apple CarPlay triggered questions about the impact of technology on in-car AM/FM listening levels. I’ve got new Techsurvey 2025 data that may make you think twice about the research you see. I also have thoughts on what broadcasters can do to control their fate in the car. Just click “READ MORE.”
Read MoreAre you one of those people who keeps a “bucket list” of all the things you want to do before you die? According to Stanford University’s School of Medicine, 90% of us have one. And now, rock n’ roll’s biggest hype artist is launching a “bucket list” promotion where fans are being asked to pay thousands of dollars for the privilege of being his roadie for a day. Who is he and why does he matter to experiential marketing mavens? And could your radio station pull off something similar?
Read MoreLast week, Google rolled out new image generation features that let users modify photos with text prompts—no more fumbling through Photoshop. This week, OpenAI followed…
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Two weeks ago, I wrote a post about Nielsen’s new “3-Minute Rule” for PPM markets. It sparked a number of questions and even a misconception or two. So, I went to the source – Nielsen’s Rich Tunkel – who saw this project through after just 10 months. Rich answered all my questions – about how to measure this change without jumping to conclusions, as well as the metrics that can help any station navigate the new “3-Minute Rule.”
Read MoreAnother week in radio and another tragic round of RIFs. How can the industry make the tough calls while still maintaining a sense of empathy and class? And after years of staff reductions, when will the analyses tell us once and for all whether this painful “less is more” approach will ever work for radio? Fair warning: a tough JacoBLOG post today.
Read MoreI had my first encounter with AI in healthcare this week. During a checkup, my physician entered the examination room with his trusty laptop (typical) and a smartphone set to record (new). Before the appointment started, he explained that the…
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