from Jacobs Media
Now more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?
Read MoreOn Monday, James Earl Jones died. Among the many roles he played over a six-decade career, his voice became synonymous with Darth Vader from the…
Read MoreFor publicly traded companies, there is a lot riding on CEOs to make the right calls. So when a brand loses its way and a new CEO walks in the door, she had better get it right. And that means assessing the environment and making the right moves out of the box. Whether you’re sellling gourmet coffee or radio air time, the fix is in. And hopefully they’re fixing the right things.
Read MoreVisuals may be striking and even memorable, but the awesome power of audio is an advantage that radio has over other media. Some of the smartest companies – think, Intel, Netflix and T-Mobile – use audio signatures to get into our heads – a tool that radio can strategically use to solidify its best brands. And a #TBT bonus: how radio can better use local businesss and community partnerships at this criticial point in time.
Read MoreA fascinating phenomenon has gained in popularity over the last two decades: music rediscovery. These are songs that somehow are resurrected, appearinig years later on the charts. Can you name the most rediscovered song of all time?
Read MoreNow more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?
Read MoreOn Monday, James Earl Jones died. Among the many roles he played over a six-decade career, his voice became synonymous with Darth Vader from the…
Read Moreour blog
Technology is exciting, but at times frustrating because of the challenge involved with figuring out the best applications. There’s an art to it, and our blog has the goal of helping you navigate the digital tall grass. Hopefully, today’s post is a good example.
Read MoreThe changing role of radio air personalities is a topic that generates no shortage of opinions. While talent is wearing more hats than ever, one job duty that no ones seems to mind is raising money for worthy community causes. Today’s post highlights four radio shows going above and beyond supporting their communities, while connecting their stations with local kids, their parents, their hometown hospitals, and a host of local businesses and sponsors. You’ll read why it’s a win-win-win proposition.
Read MoreThis has been one crazy American summer in the world of politics. As we careen into the Labor Day Weekend, the president has pulled out of the race, the former president survived an assassination attempt, and the word “weird” has become the leader in most word searches. Amidst this backdrop, both the RNC and DNC conventions are now in the rear-view mirror. Smart and savvy radio programmers and marketers may have noticed how many of the techniques we saw in Milwaukee and Chicago apply to the day-to-day marketing and positioning of radio. To help you out, I made a list.
Read More