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from Jacobs Media
If we’ve learned anything from just 30 days of Trump 2.0, big, bold moves are what get noticed. Today’s post looks at well-known brands that have stepped up the energy and are proactively taking risks. They might not all pay off, but they’re sure getting noticed. From Delta Airlines to Guitar Center, more and more companies and brands seem willing to throw the dice and THINK BIG!
Read MoreBack in 2016, a small independent coffee company rocked the world with a powerful TV commercial in Super Bowl 50 they managed to get for FREE. The powerful story of Death Wish Coffee Company endures nine years later. Hopefully, it’s inspirational to all those small broadcasters, fighting the good fight year after year over the AM and FM airwaves.
Read MoreOne of the Super Bowl ads that had its work cut out for it was the ChatGPT commercial. It was designed to demystify AI and make this new technology the logical next phase in the time-honored history of technological progress. Whether you saw it or not, today’s post discusses the challenge of making new tech feel comfortable for consumers rather than making them fearful and angst-ridden. Was it effective and could it be the foundation for AI acceptability OR like so many other Super Bowl ads, was it too obtuse and conceptual? You be the judge.
Read MoreThanks to our data-driven world, there’s no shortage of numbers in our lives. And so far in 2025, numbers have told important stories about current tendencies and coming trends. I’ve picked out a handful of the most fascinating numbers I’ve seen in recent weeks, and what they may portend for later in the year. Today’s blog post features stories about “connected cars,” celebrity deaths, selfish Baby Boomers, Walmart, Amazon, and the “New York Times” – plenty to talk about on a frigid Winter week. So, dig in!
Read MoreWelcome to Presidents’ Day 2025. While many have the day off, JacoBLOG (and its author) rarely sleep. Today’s blog post is thankfully very short and hopefully on-brand for this celebratory day in America. I hope you enjoy it and the day as we celebrate great leadership and our remarkable, resilient history.
Read MoreIf we’ve learned anything from just 30 days of Trump 2.0, big, bold moves are what get noticed. Today’s post looks at well-known brands that have stepped up the energy and are proactively taking risks. They might not all pay off, but they’re sure getting noticed. From Delta Airlines to Guitar Center, more and more companies and brands seem willing to throw the dice and THINK BIG!
Read MoreBack in 2016, a small independent coffee company rocked the world with a powerful TV commercial in Super Bowl 50 they managed to get for FREE. The powerful story of Death Wish Coffee Company endures nine years later. Hopefully, it’s inspirational to all those small broadcasters, fighting the good fight year after year over the AM and FM airwaves.
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In yesterday’s post, we talked about how Netflix’s “TUDUM” initiative is helping to differentiate themselves from their many video streaming competitors. Radio can use some of these same techniques. And today’s post provides prescribed action steps successful stations can employ to create their own “TUDUM Tactics.”
Read MoreThe world of media and entertainment continues to get more crowded and competitive, forcing brands not to just excel this quarter but differentiate themselves with smart and savvy strategies and tactics. While radio broadcasters may be feeling the heat from digital distribution, the need for emphasizing the industry’s unique differences has never been greater. Even independently owned radio stations can learn a thing or two from major media behemoths, including Netflix, a brand leader that continues to innovate and blaze new trails. In a word, TUDUM!
Read MoreDeepSeek, a two-year-old Chinese AI startup, has shaken up the tech world with the launch of R1, an AI model that reportedly operates with 95-97% fewer resources than its competitors. After surging to the top of the Apple App Store…
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