from Jacobs Media
For long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
Read MoreThe power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
Read MoreRecently returning home from CES, I am well aware of technology’s ability to wow us and even blow our minds. But there are a lot of seeminigly ordinary media stories that are just….unbelievable….but true. Check these out.
Read MoreA mantra at CES each year is “Every company is a tech company.” Yes, even radio companies. But just saying it doesn’t make it so. Last week in Las Vegas, we were treated to some stellar examples, particularly by Delta Airlines whose presence this year at CES was nothing short of spectacular and attention-getting. Delta provided a textbook example of how any company or organization can make smart, strategic use of the technology to achieve their highest goals. Take notes – this is a good one.
Read MoreRemember when social media used to be fun? We’d discover long-lost classmates, post memes of our dogs, and bask in that raise or promotion. But today, social media has become heavily politicized, from an upcoming TikTok ban in the U.S. that actually may happen to new policies from Mark Zuckerberg and his social media portfolio that should raise lots of questions about priorities and values. Yes, the “landlord” is back at it again, and today’s blog post explains what’s up and includes the video that’s all you need to see.
Read MoreFor long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
Read MoreThe power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
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A new year and a new FCC chairman coming into power. And by all accounts, that might very well mean that change is in the air for broadcasters. While the FCC may be famous for rubber stamping the vast majority of radio and TV license renewals, Brendan Carr is suggesting his term as chairman of the agency may indeed be very different. What might it mean for your station? Let’s talk about it.
Read MoreToday’s post marks the end of our “Best of” series from 2024. It is a granular look at the digital content radio organizations have created during these past 30 years – and what might transpire moving forward. And I pose questions – 18 of them, in fact – every content creator and media executive should ask BEFORE greenlighting new media products and projects. This is an interactive process. I’m hoping to hear from many of you because this is truly a community effort. In fact, that may be the only way for radio to address its current set of daunting challenges. Have a look.
Read MoreIt is anyone’s guess whether 2025 turns out to be a rebound year for radio or a continuation of arduous times for the business. Thus, here’s a “Best of” blog post that’s almost one year-old that brought much-needed positive news about radio, defying conventional wisdom about the state of the medium. No, it didn’t change anything, but it felt good to start the new year on a positive, uplifting note. So, let’s try it again. And if no one’s said it to you recently, Happy New Year!
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