from Jacobs Media
On this MLK Day holiday, a simple question for you. How would you describe the year ahead for radio in just one word? Click “READ MORE” and i’ll take it from here.
Read MoreFor long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
Read MoreThe power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
Read MoreRecently returning home from CES, I am well aware of technology’s ability to wow us and even blow our minds. But there are a lot of seeminigly ordinary media stories that are just….unbelievable….but true. Check these out.
Read MoreA mantra at CES each year is “Every company is a tech company.” Yes, even radio companies. But just saying it doesn’t make it so. Last week in Las Vegas, we were treated to some stellar examples, particularly by Delta Airlines whose presence this year at CES was nothing short of spectacular and attention-getting. Delta provided a textbook example of how any company or organization can make smart, strategic use of the technology to achieve their highest goals. Take notes – this is a good one.
Read MoreOn this MLK Day holiday, a simple question for you. How would you describe the year ahead for radio in just one word? Click “READ MORE” and i’ll take it from here.
Read MoreFor long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
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Women have made major strides in radio over the past decade. Just look who’s sitting in the corner offices at some of radio’s biggest companies. But when it comes to the PD chair, not so much. Today’s #TBT blog post is all about mentoring women seeking programming positions, and how some of radio’s key players can work together to make it happen. After all, we need the best, smartest, and hardest-working PD we can get. Of course, more progress could certainly be made, and this post makes that case.
Read MoreOne of the world’s premier media brands, ESPN, is going through a major transformation. And the analogies to radio are spot-on. I’ve listed eight different initiatives ESPN is undertaking that all have applications to the radio business. And in case you’re wondering, it’s not about money, it’s about mindset.
Read MoreAs we move into the last half of the year, radio broadcasters are trying to answer fundamental questions about the state of the industry. A major part of this calculus is determining the role of the personality moving forward. Our new AQ6 indicates there are key lessons here for owners/operators – IF they take the time and make the effort to learn them. Today’s blog post tells that story.
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