from Jacobs Media
In just 45 days, America votes (of course, vote by mail has already started), but how will your radio station fare in the heat of this historic moment? If you run a news station, especially in the pubic radio space, you’re probably walking a razor’s edge between attracting audience and repelling them. Today, JacoBLOG is here to help, with exclusive new data from our yet-to-be-released PRTS 2024 study. There are insights here for everyone in radio. Dig in.
Read MoreAs our world becomes overrun by millions and millions of brand names, simplicity and clarity matter. How you spell and pronounce and brand name – especially an new one – matters in a world of search engines, bots, and app stores. I’ve got examples, including a couple that are close to home.
Read MoreEverybody knows the radio business is the most competitive of them all. Except it’s not. They’re ALL competitive. And in today’s post, we take a walk down the grocery aislee to provide a great object lesson about what profitability and sustainability look like. Just watch that spill on aisle 7.
Read MoreLaunching a new brand or format in radio has become a risky business. But what about figuring out how to successfully extend the brand of an existing show or station? One of the most famous network TV shows is right now in the middle of this process. And it provides great lessons and “best practices” for radio stations and companies. Click READ MORE and let’s take a look.
Read MoreNow more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?
Read MoreIn just 45 days, America votes (of course, vote by mail has already started), but how will your radio station fare in the heat of this historic moment? If you run a news station, especially in the pubic radio space, you’re probably walking a razor’s edge between attracting audience and repelling them. Today, JacoBLOG is here to help, with exclusive new data from our yet-to-be-released PRTS 2024 study. There are insights here for everyone in radio. Dig in.
Read MoreAs our world becomes overrun by millions and millions of brand names, simplicity and clarity matter. How you spell and pronounce and brand name – especially an new one – matters in a world of search engines, bots, and app stores. I’ve got examples, including a couple that are close to home.
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As research budgets continue to dwindle, broadcasters should recognize just how much free data is available. That’s what our Techsurveys have been all about over the past 20 years. And now a new research study focused on female radio consumers is out, and it’s loaded with timely and actionable insights. One of its conclusions? Radio could do a much better job with its mobile app efforts. That’s the topic of today’s blog post, along with some easy and free techniques any station can use to market its app.
Read MoreWhat makes a legendary radio station? Is it about how many Marconi and Crystal statues it manages to snag? Is it about how much cash flowed during its lifetime? Or is it more about longevity and whether it stayed with its original format throughout its radio lifetime? That’s the topic of today’s #TBT blog post where the center of attention is a long-running radio station whose plug got pulled five years ago in 2019. You know the call letters, but can we consider this station an iconic radio brand?
Read MoreIn their most recent earnings call, Starbucks experienced a rough prior quarter, which brought out the boo birds and second guessers. This time, it also brought out the company’s long running CEO, Howard Schultz. He ran the Starbucks empire for nearly 40 years, and he recently posted an “explainer” of how Startucks got itself ijnto this mess – and how to get out of it. Yes, Schultz’s story dovetails nicely into radio’s current challenges. Pour yourself a cup of coffee and click “READ MORE.”
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