from Jacobs Media
In just 45 days, America votes (of course, vote by mail has already started), but how will your radio station fare in the heat of this historic moment? If you run a news station, especially in the pubic radio space, you’re probably walking a razor’s edge between attracting audience and repelling them. Today, JacoBLOG is here to help, with exclusive new data from our yet-to-be-released PRTS 2024 study. There are insights here for everyone in radio. Dig in.
Read MoreAs our world becomes overrun by millions and millions of brand names, simplicity and clarity matter. How you spell and pronounce and brand name – especially an new one – matters in a world of search engines, bots, and app stores. I’ve got examples, including a couple that are close to home.
Read MoreEverybody knows the radio business is the most competitive of them all. Except it’s not. They’re ALL competitive. And in today’s post, we take a walk down the grocery aislee to provide a great object lesson about what profitability and sustainability look like. Just watch that spill on aisle 7.
Read MoreLaunching a new brand or format in radio has become a risky business. But what about figuring out how to successfully extend the brand of an existing show or station? One of the most famous network TV shows is right now in the middle of this process. And it provides great lessons and “best practices” for radio stations and companies. Click READ MORE and let’s take a look.
Read MoreNow more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?
Read MoreIn just 45 days, America votes (of course, vote by mail has already started), but how will your radio station fare in the heat of this historic moment? If you run a news station, especially in the pubic radio space, you’re probably walking a razor’s edge between attracting audience and repelling them. Today, JacoBLOG is here to help, with exclusive new data from our yet-to-be-released PRTS 2024 study. There are insights here for everyone in radio. Dig in.
Read MoreAs our world becomes overrun by millions and millions of brand names, simplicity and clarity matter. How you spell and pronounce and brand name – especially an new one – matters in a world of search engines, bots, and app stores. I’ve got examples, including a couple that are close to home.
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Today’s #TBT blog post goes back nine years to May 2015. But it might feel even longer ago than that to you. Its central characters – Howard Stern and David Letterman – have taken very different paths than what they…
Read MoreIn our doom-scrolling world, it’s not difficult to run across headlines warning about the impending death of SOMETHING. And that happened when one of the most outspoken rockers came out with one of those earth-shattering predictions about the demise of a beloved music genre that’s enjoyed unprecedented success the last few decades. But rather than panic, let’s take a deep breath, collect ourselves, and click “READ MORE” below. Because everything is gonna be alright.
Read MoreIn what proved to be a fateful decision, a well-known corporate entity instituted personnel budget cuts that proved to be a catalyst for motivating their loyal customer base to revolt. Ultimately, the company reversed course and welcomed some of the pink-slipped workers back into the fold. But the incident raises the question of how these judgment calls are made. And BTW, did I mention those cut by the company in question were bots? Click on “READ MORE” below to get the jaw-dropping story.
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