from Jacobs Media
For long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
Read MoreThe power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
Read MoreRecently returning home from CES, I am well aware of technology’s ability to wow us and even blow our minds. But there are a lot of seeminigly ordinary media stories that are just….unbelievable….but true. Check these out.
Read MoreA mantra at CES each year is “Every company is a tech company.” Yes, even radio companies. But just saying it doesn’t make it so. Last week in Las Vegas, we were treated to some stellar examples, particularly by Delta Airlines whose presence this year at CES was nothing short of spectacular and attention-getting. Delta provided a textbook example of how any company or organization can make smart, strategic use of the technology to achieve their highest goals. Take notes – this is a good one.
Read MoreRemember when social media used to be fun? We’d discover long-lost classmates, post memes of our dogs, and bask in that raise or promotion. But today, social media has become heavily politicized, from an upcoming TikTok ban in the U.S. that actually may happen to new policies from Mark Zuckerberg and his social media portfolio that should raise lots of questions about priorities and values. Yes, the “landlord” is back at it again, and today’s blog post explains what’s up and includes the video that’s all you need to see.
Read MoreFor long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
Read MoreThe power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
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Change is hard. But so is staying the same and hoping for the best. During my travels, Paul and I are often asked, “Are we going to be OK?” In today’s post, I’m going to answer that question.
Read MoreAre you feeling the stress as we head into the end of an already tough year? You can cut the pressure with a knife. For millions of Americans, stress levels are off the charts. And if there’s any good news in the data, it’s that many still turn to the radio for relief and escape. But who’s tending to the pros on the air, tasked with making us laugh, informing us, entertaining us, or simply helping us get away from our problems during their commutes? That’s the question in today’s JacoBLOG as we approach Peak Stress.
Read MoreIn little more than 100 days from now, we will have welcomed in a new year – and we will be jetting off to Las Vegas to experience CES 2025. The Consumer Electronic Show (as this amazing event is often known as) is the table-setter for the year in tech and media ahead. COVID aside, Paul and I have made the trip every year since 2009. This year, we hope you’ll be joining us. Why do we go each year? As broadcaster extraordinaire Jerry Lee once explained to me, we “don’t want to miss the future.”
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