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from Jacobs Media
Over the past few weeks, DOGE – which stands for the Department of Government Efficiency – has beome a lightning rod for change through systematic downsizing. But for broadcast radio in the States, a DOGE-like philosophy has been in play for years. What can our government learn from radio about the strategy and execution of RIFs, and conversely, is there any wisdom broadcasters can glean from the chaos and fear rolling across the country?
Read MoreIf we’ve learned anything from just 30 days of Trump 2.0, big, bold moves are what get noticed. Today’s post looks at well-known brands that have stepped up the energy and are proactively taking risks. They might not all pay off, but they’re sure getting noticed. From Delta Airlines to Guitar Center, more and more companies and brands seem willing to throw the dice and THINK BIG!
Read MoreBack in 2016, a small independent coffee company rocked the world with a powerful TV commercial in Super Bowl 50 they managed to get for FREE. The powerful story of Death Wish Coffee Company endures nine years later. Hopefully, it’s inspirational to all those small broadcasters, fighting the good fight year after year over the AM and FM airwaves.
Read MoreOne of the Super Bowl ads that had its work cut out for it was the ChatGPT commercial. It was designed to demystify AI and make this new technology the logical next phase in the time-honored history of technological progress. Whether you saw it or not, today’s post discusses the challenge of making new tech feel comfortable for consumers rather than making them fearful and angst-ridden. Was it effective and could it be the foundation for AI acceptability OR like so many other Super Bowl ads, was it too obtuse and conceptual? You be the judge.
Read MoreThanks to our data-driven world, there’s no shortage of numbers in our lives. And so far in 2025, numbers have told important stories about current tendencies and coming trends. I’ve picked out a handful of the most fascinating numbers I’ve seen in recent weeks, and what they may portend for later in the year. Today’s blog post features stories about “connected cars,” celebrity deaths, selfish Baby Boomers, Walmart, Amazon, and the “New York Times” – plenty to talk about on a frigid Winter week. So, dig in!
Read MoreOver the past few weeks, DOGE – which stands for the Department of Government Efficiency – has beome a lightning rod for change through systematic downsizing. But for broadcast radio in the States, a DOGE-like philosophy has been in play for years. What can our government learn from radio about the strategy and execution of RIFs, and conversely, is there any wisdom broadcasters can glean from the chaos and fear rolling across the country?
Read MoreIf we’ve learned anything from just 30 days of Trump 2.0, big, bold moves are what get noticed. Today’s post looks at well-known brands that have stepped up the energy and are proactively taking risks. They might not all pay off, but they’re sure getting noticed. From Delta Airlines to Guitar Center, more and more companies and brands seem willing to throw the dice and THINK BIG!
Read Moreour blog
As media content options expand exponentially while attention spans shrink, the creative class is grappling with the best ways in which to present entertainment and information. In radio, most stations have played “The PPM Game” for more than a decade. And that dedication to keeping content short, concise, but entertaining is becoming part of a much larger, multi-platform trend. Long story short, keep it short.
Read MoreYou’ve no doubt heard the phrase “Content eats strategy for breakfast.” It underscores the importance of making sure everyone in your radio company – from the CEO to the receptionist – is on the same page. And as broadcasters hustle to implement change and new digital initiatives, company culture has never been more important. Today’s #TBT blog post is a reminder of the degree of difficulty of pulling this off especially in today’s ultra-competitive business environment.
Read MoreWhat kind of qualities are radio companies prioritizing in program directors at a time when the industry is shrinking and consolidating these positions? What skills and sensibilities are most important today? Sometimes, we can learn more about our business when we step away from it. That’s what today’s blog post focuses on: a brand manager, showrunner, PD, but in actuality, her title is editor-in-chief of a magazine. And she can teach us a thing or two about radio.
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