from Jacobs Media
In just 45 days, America votes (of course, vote by mail has already started), but how will your radio station fare in the heat of this historic moment? If you run a news station, especially in the pubic radio space, you’re probably walking a razor’s edge between attracting audience and repelling them. Today, JacoBLOG is here to help, with exclusive new data from our yet-to-be-released PRTS 2024 study. There are insights here for everyone in radio. Dig in.
Read MoreAs our world becomes overrun by millions and millions of brand names, simplicity and clarity matter. How you spell and pronounce and brand name – especially an new one – matters in a world of search engines, bots, and app stores. I’ve got examples, including a couple that are close to home.
Read MoreEverybody knows the radio business is the most competitive of them all. Except it’s not. They’re ALL competitive. And in today’s post, we take a walk down the grocery aislee to provide a great object lesson about what profitability and sustainability look like. Just watch that spill on aisle 7.
Read MoreLaunching a new brand or format in radio has become a risky business. But what about figuring out how to successfully extend the brand of an existing show or station? One of the most famous network TV shows is right now in the middle of this process. And it provides great lessons and “best practices” for radio stations and companies. Click READ MORE and let’s take a look.
Read MoreNow more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?
Read MoreIn just 45 days, America votes (of course, vote by mail has already started), but how will your radio station fare in the heat of this historic moment? If you run a news station, especially in the pubic radio space, you’re probably walking a razor’s edge between attracting audience and repelling them. Today, JacoBLOG is here to help, with exclusive new data from our yet-to-be-released PRTS 2024 study. There are insights here for everyone in radio. Dig in.
Read MoreAs our world becomes overrun by millions and millions of brand names, simplicity and clarity matter. How you spell and pronounce and brand name – especially an new one – matters in a world of search engines, bots, and app stores. I’ve got examples, including a couple that are close to home.
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As #TBT posts go, today’s entry is one of my all-time favorites. It is dedicated to the amazing men and women on the airwaves who, lucky for us, made radio their career. We want to hear them tell great stories, but most of all, we want to hear them tell their stories. As a rule, radio people are very interesting sorts, and yet, we often don’t know as much about them as we’d like. Maybe after reading today’s throwback post, we can change that.
Read MoreThose crazy Gen Z kids! Just when you think you understand them, they go and do something unpredictable. It turns out more and more are deleting dating apps in favor of real life encounters with (wait for it…..) other people! In fact, the more you research Gen Z, the more you realize they’re a lot like US. In fact, they might value connectedness and being with other people possibly even more than their parents and grandparents do.
Read MoreI “attended” Apple’s announcement yesterday because I was curious about their AI announcement. I wasn’t disappointed – here is my summary about what Apple’s AI release means for broadcasters in a special Tuesday edition of The AI Edge. Yesterday, at…
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