Lately, I’ve blogged about the power and value of short-form video for radio. While many stations (and clusters) have their own in-house video producer, most lack an underlying strategy that could make these initiatives so much more important, effective, and even profitable. To craft a great plan, radio needs strong, foundational information. And thanks to a recent multi-university study, we now have granular data on “A Day in the Life of TikTok” – a fascinating look at what happens during a 24-hour period on this site. Just click on “READ MORE” below to see what makes TikTok click.

I’ve got a problem in my front yard. There’s a spot under a tree that gets zero sunlight. So last weekend, instead of researching Reddit, Wirecutter, or…

When it comes to local media digitial revenue, opportunnity isn’t just knocking – it is loudly pounding. On the heels of a rich, new research study from Borrell Associates, Jacobs Media’s digital revenue guru, Chris Brunt, is poised and ready for action. In today’s guest blog post, Chris sets the scene for what a smart, cogent, and effective local digital strategy looks like, and how to get there….from here.

You can learn a lot about a person once you discover their all-time favorite decade for music. But these days, the traditional patterns are unpredictable, especially when you’re looking at younger generations. Their tastes are all over the music map, and that has implications for radio programmers trying to stay relevant and current. Today’s #TBT blog post is a quick visit to 2021, and music research you probably haven’t seen before that’s an eye- and an ear-opener. For those of us who elevate the study of music tastes, habit, and consumption to the level of astrophysics or macroeconomoics, this throwback post is for you. Just click on “READ MORE” below and see if your music tastes are in-synch with your generation’s.