





from Jacobs Media
It was a tough day for the radio family yesterday. We lost the best and brightest. Bob Rivers left us after a long but gallant fight with the ravages of cancer. I wrote this two-part post in 2014 when Bob left the radio studio. I’m republishing it today as a tribute to his life and all that he meant to so many of us.
Read MoreTwo weeks ago, I wrote a post about Nielsen’s new “3 Minute Rule” for PPM markets. It sparked a number of questions and even a misconception or two. So, I went to the source – Nielsen’s Rich Tunkel – who saw this project through after just 10 months. Rich answered all my questions – about how to measure this change without jumping to conclusions, as well as the metrics that can help any statiion navigate the new “3 Minute Rulee.”
Read MoreAnother week in radio and another tragic round of RIFs. How can the industry make the tough calls while still maintaining a sense of empathy and class? And after years of staff reductions, when will the analyses tell us once and for all whether this painful “less is more” approach will ever work for radio? Fair warning: a tough JacoBLOG post today.
Read MoreI had my first encounter with AI in healthcare this week. During a checkup, my physician entered the examination room with his trusty laptop (typical)…
Read MoreDon’t say I didn’t warn you. You’re likely not going to want to read today’s post. It’s about the 5-year anniversary of COVID, an event we’d just as soon forget. But I’m hoping you’ll open it up and join me in thinking about how radio has been permanently impacted by a tragedy no one anticipated or was prepared for. The pandemic forever changed radio, and in order to move forward, we’ve got to process the past. It’s about perceptions, trust, and giving the audience more credit and power than we usually do.
Read MoreIt was a tough day for the radio family yesterday. We lost the best and brightest. Bob Rivers left us after a long but gallant fight with the ravages of cancer. I wrote this two-part post in 2014 when Bob left the radio studio. I’m republishing it today as a tribute to his life and all that he meant to so many of us.
Read MoreTwo weeks ago, I wrote a post about Nielsen’s new “3 Minute Rule” for PPM markets. It sparked a number of questions and even a misconception or two. So, I went to the source – Nielsen’s Rich Tunkel – who saw this project through after just 10 months. Rich answered all my questions – about how to measure this change without jumping to conclusions, as well as the metrics that can help any statiion navigate the new “3 Minute Rulee.”
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by: Bob Kernen Mobile is a great way for your audience to listen to your station, but your app can be about much more than just access to your stream. Here are 5 non-streaming features of your app that you…
Read MoreRadio apps have grown substantially since our friend, James Cridland, developed the world’s first streaming mobile app for a radio station back in 2005. Back in the time where there were no app stores, no wifi for mobile, and data…
Read Moreby: Bob Kernen We frequently get calls from our clients asking why nobody is downloading their apps anymore. Our response is always the same, “How are you promoting it?” Promotion. Obvious, right? But usually, the response is, “Oh, were we…
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