





from Jacobs Media
It was a tough day for the radio family yesterday. We lost the best and brightest. Bob Rivers left us after a long but gallant fight with the ravages of cancer. I wrote this two-part post in 2014 when Bob left the radio studio. I’m republishing it today as a tribute to his life and all that he meant to so many of us.
Read MoreTwo weeks ago, I wrote a post about Nielsen’s new “3 Minute Rule” for PPM markets. It sparked a number of questions and even a misconception or two. So, I went to the source – Nielsen’s Rich Tunkel – who saw this project through after just 10 months. Rich answered all my questions – about how to measure this change without jumping to conclusions, as well as the metrics that can help any statiion navigate the new “3 Minute Rulee.”
Read MoreAnother week in radio and another tragic round of RIFs. How can the industry make the tough calls while still maintaining a sense of empathy and class? And after years of staff reductions, when will the analyses tell us once and for all whether this painful “less is more” approach will ever work for radio? Fair warning: a tough JacoBLOG post today.
Read MoreI had my first encounter with AI in healthcare this week. During a checkup, my physician entered the examination room with his trusty laptop (typical)…
Read MoreDon’t say I didn’t warn you. You’re likely not going to want to read today’s post. It’s about the 5-year anniversary of COVID, an event we’d just as soon forget. But I’m hoping you’ll open it up and join me in thinking about how radio has been permanently impacted by a tragedy no one anticipated or was prepared for. The pandemic forever changed radio, and in order to move forward, we’ve got to process the past. It’s about perceptions, trust, and giving the audience more credit and power than we usually do.
Read MoreIt was a tough day for the radio family yesterday. We lost the best and brightest. Bob Rivers left us after a long but gallant fight with the ravages of cancer. I wrote this two-part post in 2014 when Bob left the radio studio. I’m republishing it today as a tribute to his life and all that he meant to so many of us.
Read MoreTwo weeks ago, I wrote a post about Nielsen’s new “3 Minute Rule” for PPM markets. It sparked a number of questions and even a misconception or two. So, I went to the source – Nielsen’s Rich Tunkel – who saw this project through after just 10 months. Rich answered all my questions – about how to measure this change without jumping to conclusions, as well as the metrics that can help any statiion navigate the new “3 Minute Rulee.”
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Smartphones have been quickly surpassing the use of desktops for a while now, especially when it comes to online usage. Mobile has even expanded from portable tablets to the newest wearables. The mobile space is always evolving and changing, and…
Read MoreChevrolet has recently placed digital video ads in print. Yes, that is right…. in print! It reminds me of the moving images in the Harry Potter films, which is pretty neat, but how and why are they doing this? Well,…
Read MoreWhen Sten Kirkbak lost track of his 3-year old son, Filip in a crowded mall for 30 minutes, he was mortified. The next day, Sten began searching for a product to give to Filip in case they were to get…
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