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from Jacobs Media
If we’ve learned anything from just 30 days of Trump 2.0, big, bold moves are what get noticed. Today’s post looks at well-known brands that have stepped up the energy and are proactively taking risks. They might not all pay off, but they’re sure getting noticed. From Delta Airlines to Guitar Center, more and more companies and brands seem willing to throw the dice and THINK BIG!
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Back in 2016, a small independent coffee company rocked the world with a powerful TV commercial in Super Bowl 50 they managed to get for FREE. The powerful story of Death Wish Coffee Company endures nine years later. Hopefully, it’s inspirational to all those small broadcasters, fighting the good fight year after year over the AM and FM airwaves.
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One of the Super Bowl ads that had its work cut out for it was the ChatGPT commercial. It was designed to demystify AI and make this new technology the logical next phase in the time-honored history of technological progress. Whether you saw it or not, today’s post discusses the challenge of making new tech feel comfortable for consumers rather than making them fearful and angst-ridden. Was it effective and could it be the foundation for AI acceptability OR like so many other Super Bowl ads, was it too obtuse and conceptual? You be the judge.
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Thanks to our data-driven world, there’s no shortage of numbers in our lives. And so far in 2025, numbers have told important stories about current tendencies and coming trends. I’ve picked out a handful of the most fascinating numbers I’ve seen in recent weeks, and what they may portend for later in the year. Today’s blog post features stories about “connected cars,” celebrity deaths, selfish Baby Boomers, Walmart, Amazon, and the “New York Times” – plenty to talk about on a frigid Winter week. So, dig in!
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Welcome to Presidents’ Day 2025. While many have the day off, JacoBLOG (and its author) rarely sleep. Today’s blog post is thankfully very short and hopefully on-brand for this celebratory day in America. I hope you enjoy it and the day as we celebrate great leadership and our remarkable, resilient history.
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If we’ve learned anything from just 30 days of Trump 2.0, big, bold moves are what get noticed. Today’s post looks at well-known brands that have stepped up the energy and are proactively taking risks. They might not all pay off, but they’re sure getting noticed. From Delta Airlines to Guitar Center, more and more companies and brands seem willing to throw the dice and THINK BIG!
Read More
Back in 2016, a small independent coffee company rocked the world with a powerful TV commercial in Super Bowl 50 they managed to get for FREE. The powerful story of Death Wish Coffee Company endures nine years later. Hopefully, it’s inspirational to all those small broadcasters, fighting the good fight year after year over the AM and FM airwaves.
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It is anyone’s guess whether 2025 turns out to be a rebound year for radio or a continuation of arduous times for the business. Thus, here’s a “Best of” blog post that’s almost one year-old that brought much-needed positive news about radio, defying conventional wisdom about the state of the medium. No, it didn’t change anything, but it felt good to start the new year on a positive, uplifting note. So, let’s try it again. And if no one’s said it to you recently, Happy New Year!
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The big – and rather shocking – radio stories this past year came from across the border. It wasn’t that Bell Media was selling off more that 40% of their radio group to seven different broadcast companies – it was that one of their corporate officers announced the reason for the sale: radio is no longer a viable business, according to the company. In today’s “Best of” post, I’ll revisit what it meant to say the quiet part out loud, and why the effects of their announcement was most definitely felt in the 50 states in 2024 – and perhaps, beyond.
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The “Best of JacoBLOG” starts this holiday week off, and brother Paul gives me an always welcome writing break. Today, he takes control of the keyboard to author what became one of the most ambitious posts of 2024. It’s all about about the state of radio digital transformation. It’s a tough read, but an important one we hoped would stimulate thought, criticism, and new ideas. Change is hard. But not changing is even harder. This post also marked the launch of Jacobs D.R., our digital revenue initiative spearheaded by Chris Brunt. We’re looking forward to big things in the new year and hope we can be part of the solution.
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