Don’t look now, but an apparent new marketing trend is “rebranding”—new logos and stylings for existing brands. For others, however, it’s more radical surgery—changing a brand’s name altogether. Today’s post talks about the process of refacing a brand—what works, what doesn’t, and how managers can avoid the inevitable “sand traps.”

The pro basketball and hockey playoffs are heating up. That means more locker room celebrations. It also means those painful press conferences where the star or coach of the losing team has to explain what happened. As radio competitors, we can often learn more from those difficult Q&A sessions than from the champagne showers or victory parades. And that was the case in today’s #TBT post from two years ago when the team that was shockingly upset by an underdog had a lot to say that those of us in radio can all take to heart.

What’s the value of a hot new innovative idea? We opened that door yesterday with a blog post about the rise of TikTok as a social media success that has enjoyed impact across the entire space. That story reminded some of the innovation that wasn’t—the much-hyped Quibi. It’s a tragic tale of misplaced hype and billions of dollars wasted on an experiment that was either ahead of its time or not so innovative in the first place.

Social media continues to evolve. Proof of that in 2025 is the rapid growth, maturation, and buzz for TikTok. If you get beyond the controversy over its ownership, TikTok has emerged as a reliable tool for not just catering to teens, but attracting older consumers. That’s right—your listeners. Let’s take a look under the hood.

Somehow in the blink of an eye, we’re on the precipice of another Memorial Day Weekend. Time flies, and 2025 is now 40% over, a sobering fact. Unlike past years, it feels like we’re standing on shaky ground in so many aspects of our society and our lives. And yes, it’s also true for radio. So enjoy your holiday weekend with friends and family, and let’s hope that before the year is out we’re standing on terra firma once again.