





from Jacobs Media
For a heritage radio station, there’s nothing more exhilarating AND daunting as planning for a big station birthday—the ones that end with a zero. The upside is the opportunity to remind the audience and advertisers you’ve been around a long time, but the downside is reinforcing you’re long in the tooth, doing the same things in the same way you have for decades. Fortunately, there’s a national brand now celebrating its 40th year in business. Rather than going down the tried and true path, they’re burning the playbook. Let’s look into how it’s going.
Read MoreLife is transitory – for radio and for all of us. Maybe it took a year like 2020 to remind us that it can come and it can go – just like that. Now here we are in another “moment” – a very unsettled 2025. What can we learn from those prreviously tumultuous times?
Read MoreInternet memes come and go, usually at a rapid pace. So, in today’s JacoBLOG, you might want to pay attention today because next week, it will be something else. AI Action Figures may be just the thing for radio personalities looking to warm things up and bring a sense of fun and whimsy to their shows and the stations they work for. Inspired by a story Chris Brunt dug up, today’s blog post takes a break from our “radio drama.” Hope you enjoy.
Read MoreEverywhere you look these days, short-form videos are dominating media trends. In today’s blog, I have eye-opening new data from Techsurvey 2025 and a compelling rationale suggesting an investment in video—by radio. Seriously, here’s why.
Read MoreFor many radio broadcasters, the first quarter was a struggle, and Q2 is challenging. News out of D.C. on the economy has been turbulent and ever-changing. And those anticipated tariffs haven’t stabilized the way business is being transacted on Wall Street or Main Street. But for sharp radio sales teams, the chaos could translate to results, assuming they make a series of smart, opportunistic moves. For today’s post, our sales expert, Paul Jacobs, grabs the JacoBLOG keyboard to put together a strategic sales plan we hope you’ll give a good look—and a good think.
Read MoreFor a heritage radio station, there’s nothing more exhilarating AND daunting as planning for a big station birthday—the ones that end with a zero. The upside is the opportunity to remind the audience and advertisers you’ve been around a long time, but the downside is reinforcing you’re long in the tooth, doing the same things in the same way you have for decades. Fortunately, there’s a national brand now celebrating its 40th year in business. Rather than going down the tried and true path, they’re burning the playbook. Let’s look into how it’s going.
Read MoreLife is transitory – for radio and for all of us. Maybe it took a year like 2020 to remind us that it can come and it can go – just like that. Now here we are in another “moment” – a very unsettled 2025. What can we learn from those prreviously tumultuous times?
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I had my first encounter with AI in healthcare this week. During a checkup, my physician entered the examination room with his trusty laptop (typical) and a smartphone set to record (new). Before the appointment started, he explained that the…
Read MoreDon’t say I didn’t warn you. You’re likely not going to want to read today’s post. It’s about the 5-year anniversary of COVID, an event we’d just as soon forget. But I’m hoping you’ll open it up and join me in thinking about how radio has been permanently impacted by a tragedy no one anticipated or was prepared for. The pandemic forever changed radio, and in order to move forward, we’ve got to process the past. It’s about perceptions, trust, and giving the audience more credit and power than we usually do.
Read MoreLast fall, every news outlet was on fire with the alleged bad behavior of P Diddy. But the idea of trying to separate the man from his music is not a new dilemma for audiences – or for radio programmers. It’s been happening for more than a century. Today’s post asks some difficult questions of the radio managers tasked with making these tough calls.
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