





from Jacobs Media
Last fall, every news outlet was on fire with the alleged bad behavior P Diddy. But the idea of trying to separrate the man from his music is not a new dilemma for audiences – or for radio programmers. It’s been happening for more than a century. Today’s post asks some difficult questions of the radio managers tasked with making these tough calls.
Read MorePodcasting continues its growth curve, thanks to expanding audiences and the move to visual podcasts. For years, it was all about audio on this platform, but the growing trend is the increasing dominance of video podcasts – especially on YouTube. And now another massive player in television may be ready to throw its hat in the video podcasting ring. So what can radio learn from this burgeoning trend?
Read MoreThe impressive YouTube empire now celebrates its 20th anniversary. It’s a platform with a fascinating growth curve. And as many radio broadcasters have learned, there’s revenue to be earned. Let me walk you through it.
Read MoreJacoBLOG readers know a running topic here is dashboard metadata – how radio broadcasters can direct-message their listeners behind the wheel. While so much about audio entertainment has changed in recent years, there’s been one constant: the car remains radio’s #1 listening location. But the dashboard continues to rapidly evolve, and we’re tracking its progress in our annual Techsurveys. In fact, in today’s post, I’ve got a data point from the just completed Techsurvey 2025 study that may end up becoming the most dramatic finding of this year’s study. Buckle up!
Read MoreIt’s a rare occurrence in radio, but right now, we’re witnessing a ratings methodological change the likes of which we haven’t seen in years. Nielsen’s switch “3-Minute” quarter-hour crediting has the makings of being a strategic game changer – if we let it. How will your station or company play the game now, and what impact will it have on your short- and long-term future?
Read MoreLast fall, every news outlet was on fire with the alleged bad behavior P Diddy. But the idea of trying to separrate the man from his music is not a new dilemma for audiences – or for radio programmers. It’s been happening for more than a century. Today’s post asks some difficult questions of the radio managers tasked with making these tough calls.
Read MorePodcasting continues its growth curve, thanks to expanding audiences and the move to visual podcasts. For years, it was all about audio on this platform, but the growing trend is the increasing dominance of video podcasts – especially on YouTube. And now another massive player in television may be ready to throw its hat in the video podcasting ring. So what can radio learn from this burgeoning trend?
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Companies like Amazon have set out to change how people entertain themselves at home. What opportunities does voice command tech present to your brand?
Read MoreDMBC 17 covered the latest innovations in social media and several speakers offered trends and tips to improve your digital marketing strategy.
Read MoreHaving a podcast has the potential to introduce your brand to new people as well as engage your current audience in new ways.
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