from Jacobs Media
As our world becomes overrun by millions and millions of brand names, simplicity and clarity matter. How you spell and pronounce and brand name – especially an new one – matters in a world of search engines, bots, and app stores. I’ve got examples, including a couple that are close to home.
Read MoreEverybody knows the radio business is the most competitive of them all. Except it’s not. They’re ALL competitive. And in today’s post, we take a walk down the grocery aislee to provide a great object lesson about what profitability and sustainability look like. Just watch that spill on aisle 7.
Read MoreLaunching a new brand or format in radio has become a risky business. But what about figuring out how to successfully extend the brand of an existing show or station? One of the most famous network TV shows is right now in the middle of this process. And it provides great lessons and “best practices” for radio stations and companies. Click READ MORE and let’s take a look.
Read MoreNow more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?
Read MoreOn Monday, James Earl Jones died. Among the many roles he played over a six-decade career, his voice became synonymous with Darth Vader from the…
Read MoreAs our world becomes overrun by millions and millions of brand names, simplicity and clarity matter. How you spell and pronounce and brand name – especially an new one – matters in a world of search engines, bots, and app stores. I’ve got examples, including a couple that are close to home.
Read MoreEverybody knows the radio business is the most competitive of them all. Except it’s not. They’re ALL competitive. And in today’s post, we take a walk down the grocery aislee to provide a great object lesson about what profitability and sustainability look like. Just watch that spill on aisle 7.
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According to Mashable, Alibaba, a Chinese owned company, will be coming out with a facial recognition product called “Smile to Pay”. This will allow users to pay for online purchases just by scanning their faces. With growing password and security…
Read MoreThe idea of a smart home has been on our minds for a while now, and recently, we have taken small steps that could soon make this a reality. According to Mashable, GE will soon be coming out with LED…
Read MoreA 7.8 magnitude earthquake struck Nepal over the weekend, killing more than 3,000 people and leaving many injured and homeless. Facebook, as well as several other organizations, are looking to help these people. One of the great things Facebook has…
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