from Jacobs Media
There are momentous things happening in radio this time of year. But today’s blog post is about a more trivial matter that won’t make a ripple anywhere. After considerable thought, I deactivated my Twitter account last night. Holy Lori Lewis! But of course, there’s a reason, and it opens up a can or two of worms. So, now that I’ve hooked you, here’s my story and why I’ll be using different platforms in which to engage with you socially. I’ll miss tweeting with you, but it was time to say, “Gotta go!”
Read MoreAnd the RIFs just keep on comin’. Last week, the largest radio company in the U.S., iHeartMedia, held its earnings call for the Wall Street investment community, explaining the past quarter’s performance. But the highlight of the call was Bob Pittman’s forecast for 2025…and beyond. What are the implications of his plan, and what can talent – or anyone else working in radio – do to better position themselves for an unpredictable, challenging future?
Read MoreAs media content options expand exponentially while attention spans shrink, the creative class is grappling with the best ways in which to present entertainment and information. In radio, most stations have played “The PPM Game” for more than a decade. And that dedication to keeping content short, concise, but entertaining is becoming part of a much larger, multi-platform trend. Long story short, keep it short.
Read MoreYou’ve no doubt heard the phrase “Content eats strategy for breakfast.” It underscores the importance of making sure everyone in your radio company – from the CEO to the receptionist – is on the same page. And as broadcasters hustle to implement change and new digital initiatives, company culture has never been more important. Today’s #TBT blog post is a reminder of the degree of difficulty of pulling this off especially in today’s ultra-competitive business environment.
Read MoreWhat kind of qualities are radio companies prioritizing in program directors at a time when the industry is shrinking and consolidating these positions? What skills and sensibilities are most important today? Sometimes, we can learn more about our business when we step away from it. That’s what today’s blog post focuses on: a brand manager, showrunner, PD, but in actuality, her title is editor-in-chief of a magazine. And she can teach us a thing or two about radio.
Read MoreThere are momentous things happening in radio this time of year. But today’s blog post is about a more trivial matter that won’t make a ripple anywhere. After considerable thought, I deactivated my Twitter account last night. Holy Lori Lewis! But of course, there’s a reason, and it opens up a can or two of worms. So, now that I’ve hooked you, here’s my story and why I’ll be using different platforms in which to engage with you socially. I’ll miss tweeting with you, but it was time to say, “Gotta go!”
Read MoreAnd the RIFs just keep on comin’. Last week, the largest radio company in the U.S., iHeartMedia, held its earnings call for the Wall Street investment community, explaining the past quarter’s performance. But the highlight of the call was Bob Pittman’s forecast for 2025…and beyond. What are the implications of his plan, and what can talent – or anyone else working in radio – do to better position themselves for an unpredictable, challenging future?
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This content has been archived. It may no longer be relevantUber announced Monday that it has partnered with online radio station Pandora to offer a new feature within its Uber Partner app: ad-free internet radio. This feature allows drivers in…
Read MoreYouTube announced that it will bring live streaming right to its mobile app. The Alphabet (Google) owned company has released a few screenshots of what live streaming on the app will look like, which can be viewed here and here.…
Read MoreThe car dashboard is the greatest programming challenge for broadcasters today. Although radio remains the dominant media consumed in the car, the big boys of tech are confident that they can change this. And for good reason. Much of the…
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