from Jacobs Media
As our world becomes overrun by millions and millions of brand names, simplicity and clarity matter. How you spell and pronounce and brand name – especially an new one – matters in a world of search engines, bots, and app stores. I’ve got examples, including a couple that are close to home.
Read MoreEverybody knows the radio business is the most competitive of them all. Except it’s not. They’re ALL competitive. And in today’s post, we take a walk down the grocery aislee to provide a great object lesson about what profitability and sustainability look like. Just watch that spill on aisle 7.
Read MoreLaunching a new brand or format in radio has become a risky business. But what about figuring out how to successfully extend the brand of an existing show or station? One of the most famous network TV shows is right now in the middle of this process. And it provides great lessons and “best practices” for radio stations and companies. Click READ MORE and let’s take a look.
Read MoreNow more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?
Read MoreOn Monday, James Earl Jones died. Among the many roles he played over a six-decade career, his voice became synonymous with Darth Vader from the…
Read MoreAs our world becomes overrun by millions and millions of brand names, simplicity and clarity matter. How you spell and pronounce and brand name – especially an new one – matters in a world of search engines, bots, and app stores. I’ve got examples, including a couple that are close to home.
Read MoreEverybody knows the radio business is the most competitive of them all. Except it’s not. They’re ALL competitive. And in today’s post, we take a walk down the grocery aislee to provide a great object lesson about what profitability and sustainability look like. Just watch that spill on aisle 7.
Read Moreour blog
As the media world becomes increasingly more crowded, a legacy medium – like radio – might have to re-establish its core mission. Guest blogger, Edison Research’s Larry Rosin, has new data to shaare to help us better determine “What was radio ‘made for?'” It’s a good read.
Read MoreOne of the many things Americans fear about AI is the threat it could have in politics. In this year’s Jacobs Media Techsurvey of 30,000+ radio listeners, 83% are somewhat or largely concerned about “AI and its potential to influence the…
Read MoreRadio’s legacy for being the “king of the car” has been shaken in recent years as dashboard infotainment systems now include pretty much everything. And content choices for drivers have also proflierated. For radio broadcasters, it is another tough test. And it sets up today’s #TBT post from five years ago that framed the competition for the car we are feeling today. It’s a blast from the past but also a look at the future of the car dashboard – and radio.
Read More