Moody
Applying
Technology to
Your Business
Challenges
jācapps develops custom software applications including mobile apps, web applications, and other digital technologies
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moody
Applying Technology to Your Business Challenges

jācapps develops custom software applications including mobile apps, web applications, and other digital technologies

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what can we help with

Our highly collaborative, four-step process results in outstanding custom apps. We discover, design, develop and deploy. We work with you to find the inspiration to move forward and to determine what your needs are. Because we are dedicated to your success, we keep a close eye on the apps once they’ve been launched for any potential problems and to help you navigate the inevitable new devices and software updates.

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The Marketer’s Quest For Attention And Clarity

By Fred Jacobs | February 14, 2025

Super Bowl LIX has come and gone. Except for Eagles and Chiefs fans, the rest of us have moved on. But marketers are still debating those $8 million ads that generated more than $800 million in revenue. What does it take to produce a winning ad that all those viewers will pay attention to, understand, and perhaps even act on? And what can radio marketers learn from the wins and losses?

Read More

Should Radio Believe in “Yesterday?”

By Fred Jacobs | February 13, 2025

Back in 2019, a research team at NYU concluded that Millennials are more likely to remember classic songs from decades ago than contemporary hits from just the past few years. That tells us a lot about the staying power of older music – a phenomenon that continually repeats itself each time a themed biopic is released, based on the life and times of classic superstars. Today’s #TBT post was written seven years ago this month, but the recent released Dylan biopic and a highly anticipated new Led Zeppelin film in theaters right now sustain what has become a music and cultural trend. So, is radio paying attention?

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A Thousand Words

By Fred Jacobs | February 12, 2025

“Less talk” has become something of a go-to positioner for a lot of radio stations over the decades, amplified during the “PPM Era.” Yet, broadcast radio might be better served by having MORE conversations with an audience that seems to be saying less and spending more time apart from friends, family, and co-workers. Sure, technology should shoulder some of the blame but the real culprits are alienation and isolation especially among younger consumers. How can radio break through this wall while building better connections at the same time? Here are my ideas.

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Radio’s Missing Link(edIn)?

By Fred Jacobs | February 11, 2025

When it comes to social media, radio broadcasters have many tools in their utility belts. But one of the most overlooked is LinkedIn, a site that many are on but few can master. Today’s blog post talks about how LinkedIn can work for any station that puts strategy behind it.

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Playing Radio’s “Big Game”

By Fred Jacobs | February 10, 2025

Are you a “gamer” or are you someone who wonders what all the fuss is about? In either case, the video gaming industry is larger than the film and music businesses – combined. And now, there’s an indication games can have therapeutic benefits that match meditation. In fact, “cozy games” can help people deal with their angst and stress levels. And that got me wondering whether radio stations couldn’t rethink their “deliverables” to help their audiences cope with the pressures of the day. 2025 is already shaping up to be a challenging year, and this might be a way to “meet the audience where they are mentally.”

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AI in Public Media?

By Fred Jacobs | June 6, 2024

Apple Seeds AI Next Week The Worldwide Developers Conference (WWDC) is next week, and the anticipation could not be higher.  Since last month’s major AI…

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It’s No Crime To Work In Radio

By Fred Jacobs | June 6, 2024

Some radio stations feel like crime scenes. And wouldn’t you know it, True Crime has become a very popular podcast genre. And now, a former DJ has combined the best of both worlds – a whodunit suspense novel set in – where else? – a radio station. No spoiler alerts here, but you have to read today’s post to learn how this classic radio mystery turns out. (Can you stand the suspense?)

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our blog

The Marketer’s Quest For Attention And Clarity

February 14, 2025

Super Bowl LIX has come and gone. Except for Eagles and Chiefs fans, the rest of us have moved on. But marketers are still debating those $8 million ads that generated more than $800 million in revenue. What does it take to produce a winning ad that all those viewers will pay attention to, understand, and perhaps even act on? And what can radio marketers learn from the wins and losses?

Read More

Should Radio Believe in “Yesterday?”

February 13, 2025

Back in 2019, a research team at NYU concluded that Millennials are more likely to remember classic songs from decades ago than contemporary hits from just the past few years. That tells us a lot about the staying power of older music – a phenomenon that continually repeats itself each time a themed biopic is released, based on the life and times of classic superstars. Today’s #TBT post was written seven years ago this month, but the recent released Dylan biopic and a highly anticipated new Led Zeppelin film in theaters right now sustain what has become a music and cultural trend. So, is radio paying attention?

Read More

A Thousand Words

February 12, 2025

“Less talk” has become something of a go-to positioner for a lot of radio stations over the decades, amplified during the “PPM Era.” Yet, broadcast radio might be better served by having MORE conversations with an audience that seems to be saying less and spending more time apart from friends, family, and co-workers. Sure, technology should shoulder some of the blame but the real culprits are alienation and isolation especially among younger consumers. How can radio break through this wall while building better connections at the same time? Here are my ideas.

Read More