





from Jacobs Media
The Rock & Roll Hall of Fame in Cleveland is as well-known for its controversial omissions and inclusions as it is for the music that originally put the place on the map. And now, a new campaign to promote the induction of a musician, performer, and “Renaissance man of all media” who has been systematically ignored by the Rock Hall. Perhaps next year, this oversight will finally be corrected.
Read MoreThere I was at 35,000 feet over Nebraska when I spotted a Mashable article on Twitter with this title: “Old, boring radio remains strong—but this app wants to change that,” complete with a sepia-tone photo from the 1940s featuring a family listening to old time radio. So today’s #TBT blog post is a message to all those media, tech, and entertainment reporters who just love to take that cheap shot at radio.
Read MoreRadio has enjoyed long periods throughout its storied past where habitual listening became deeply rooted in the American psyche. But in recent years, big historical moments like COVID have spurred behavioral and perceptual shifts that are significant. In today’s post, I’ve picked out three areas where the data suggest consumers are modifying their lives—and perhaps their radio listening. See if you agree with my logic and let me know how these shifts impact your ongoing success.
Read MoreIn an overloaded competitive media environment, it is especially challenging for any local radio station to stand out and get noticed. And that brings me to perhaps my most rewarding consulting experience and the dumbest radio contest you’ve ever heard of. I promise.
Read MoreThere are many analogies to last week’s selection of a new pope and a media organization having to suddenly replacing its CEO. Having done it for centuries, the Vatican has it down. And there are lots of things broadcast radio entities can learn from conclave and how it carries out its charge. The selection of an American to become the next pope was a bold one, and today’s blog post lists seven lessons radio companies can learn from this amazing tradition.
Read MoreWe always hear “Radio needs to do a better job telling its story.” But where would the creative come from and how could broadcasters pay for it – especially in this economy? OK, here’s some back of the napkin math for you.
Read MoreOne of the existential quandaries in radio programming involves how long to keep spinning those songs on the playlist, whether you’re the new hip-hop station or the classic rock king. Today’s “Best of” post from earlier this year takes on the notion of music burn-out and its role in consumers getting tired of a radio station. It turns out we can learn a lot from a marketing whiz who offers insights about ad “wear-in” to the conversation. I think you’ll find it helpful as this crazy year wraps up.
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The Rock & Roll Hall of Fame in Cleveland is as well-known for its controversial omissions and inclusions as it is for the music that originally put the place on the map. And now, a new campaign to promote the induction of a musician, performer, and “Renaissance man of all media” who has been systematically ignored by the Rock Hall. Perhaps next year, this oversight will finally be corrected.
Read MoreThere I was at 35,000 feet over Nebraska when I spotted a Mashable article on Twitter with this title: “Old, boring radio remains strong—but this app wants to change that,” complete with a sepia-tone photo from the 1940s featuring a family listening to old time radio. So today’s #TBT blog post is a message to all those media, tech, and entertainment reporters who just love to take that cheap shot at radio.
Read MoreRadio has enjoyed long periods throughout its storied past where habitual listening became deeply rooted in the American psyche. But in recent years, big historical moments like COVID have spurred behavioral and perceptual shifts that are significant. In today’s post, I’ve picked out three areas where the data suggest consumers are modifying their lives—and perhaps their radio listening. See if you agree with my logic and let me know how these shifts impact your ongoing success.
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