
from Jacobs Media
How do you get better at your craft—whether it’s surfing, playing football, or hosting a radio show? While all these disciplines are obviously very different…
Read MoreSeemingly every day in the trades we read about research studies trying to prove the value and impact of broadcast radio. In today’s post, ironically, it’s the research maven with a “real-life story about broadcast radio’s effectiveness. Whether it’s motivating the locals to show up at an auto dealership to spin the prize wheel, listen to a podcast, or vote for a candidate in an election, radio (still) works.
Read MoreWhen you consider how media platforms have evolved over the past couple decades, the one that has perhaps moved at the highest rate of speed is dashboard entertainment. As radio’s #1 listening location, it is worth our time to be cognizant of what’s going on in the dash. Today’s blog post takes a deep dive in a fast-developing area: dashboard video and visuals. Is it “the next big thing” for the dash or another driver distraction? YES.
Read MoreFather’s Day 2025 is now in the books. But in today’s post, I get a bit personal, talking about my DAD, the guy who had so much influence over me and my brothers, our careers, and our lives. Fathers are often overlooked these days, but they still play an outsized role in determining who we are and how we end up.
Read MoreFor radio to remain a player in the media game, what has to happen? While many in broadcasting continue to be buffeted by Wall Street bankers, it has become obvious with each passing year how innovation is the all-access pass to a happier future. I’ll run down some of the new rules and conditions, and leave you with an example of a well-known radio company that is truly taking some intelligent and strategic risks.
Read MoreFor radio to remain a player in the media game, what has to happen? While many in broadcasting continue to be buffeted by Wall Street bankers, it has become obvious with each passing year how innovation is the all-access pass to a happier future. I’ll run down some of the new rules and conditions, and leave you with an example of a well-known radio company that is truly taking some intelligent and strategic risks.
Read MoreOver the past couple of decades, it’s been easy to point to disruption as the root cause of radio’s audience erosion. It is noteworthy that many of the most successful startup companies—or upstarts—have built their businesses on customer focus—capitalizing on truly listening to consumers and responding to their needs. In today’s #TBT post, we re-examine ways for radio to recenter its energies on the customer, right down to an old trick that can transform your station’s strategy sessions.
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How do you get better at your craft—whether it’s surfing, playing football, or hosting a radio show? While all these disciplines are obviously very different from one another, the correct response is this: Watch “game film.” It is only by…
Read MoreSeemingly every day in the trades we read about research studies trying to prove the value and impact of broadcast radio. In today’s post, ironically, it’s the research maven with a “real-life story about broadcast radio’s effectiveness. Whether it’s motivating the locals to show up at an auto dealership to spin the prize wheel, listen to a podcast, or vote for a candidate in an election, radio (still) works.
Read MoreWhen you consider how media platforms have evolved over the past couple decades, the one that has perhaps moved at the highest rate of speed is dashboard entertainment. As radio’s #1 listening location, it is worth our time to be cognizant of what’s going on in the dash. Today’s blog post takes a deep dive in a fast-developing area: dashboard video and visuals. Is it “the next big thing” for the dash or another driver distraction? YES.
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