from Jacobs Media
As the media landscape becomes even more congested by more options and choice, how can radio broadcasters make sense of their opportunities as well as the threats posed by AI. Rather than trying to be more machine-like, shouldn’t radio be looking for ways to more radio-like: that is, to accentuate the human connection – to the music, to the issues, to sports, to life…and to each other? Click READ MORE and let’s talk about it.
Read MoreOver the holiday weekend, major brands revealed their holiday marketing campaigns. And a fascinating contrast appeared between Apple and Coca-Cola, and the use of AI and real people to tell each brand’s story. In today’s post, we run a head-to-head comparison. And you make the call.
Read MoreWhat happens when you ask 13 radio pros from all corners of the industry how they define gratitude as Thanksgiving approaches? Why, you get 10 very different interpretations of thankfulness. Actually, they have a lot in common, and I hope their musings bring you a sense of joy and gratitude as you scroll through them. And I’d feel gratitude if you left a few of your own thankful thoughts in the “comments” section at the end of today’s blog post. And while I’m at it, THANK YOU for reading our blog.
Read MoreHave we become a society of quitters? When it comes to media and entertainment subscriptions, that’s been the case here in America. We change streaming services like we change our socks. And now a new judicial ruling in New York will make it even harder for providers – especially SiriusXM to jack us around. Are there implications here for broadcast radio? Of course.
Read MoreThe “true crime” genre shows no signs of slowing down. Always a mainstay of movies and television, “true crime” podcasts are now the third most popular genre according to new research. And there is somewhere in the neighborhood of 23,000 “true crime” podcasts, but it’s a mystery as to why the genre is virtually invisible on the broadcast radio airwaves. For a clue or two about how radio could seize this content opportunity, just click READ MORE below.
Read MoreThis content has been archived. It may no longer be relevantReddit recently released an app for their highly popular Ask Me Anything feature (AMA). If…
Read MoreWith seemingly infinite media choices facing the consumer wherever she goes – online, music streaming services, the “center stack,” and of course, radio stations –…
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our blog
As the media landscape becomes even more congested by more options and choice, how can radio broadcasters make sense of their opportunities as well as the threats posed by AI. Rather than trying to be more machine-like, shouldn’t radio be looking for ways to more radio-like: that is, to accentuate the human connection – to the music, to the issues, to sports, to life…and to each other? Click READ MORE and let’s talk about it.
Read MoreOver the holiday weekend, major brands revealed their holiday marketing campaigns. And a fascinating contrast appeared between Apple and Coca-Cola, and the use of AI and real people to tell each brand’s story. In today’s post, we run a head-to-head comparison. And you make the call.
Read MoreWhat happens when you ask 13 radio pros from all corners of the industry how they define gratitude as Thanksgiving approaches? Why, you get 10 very different interpretations of thankfulness. Actually, they have a lot in common, and I hope their musings bring you a sense of joy and gratitude as you scroll through them. And I’d feel gratitude if you left a few of your own thankful thoughts in the “comments” section at the end of today’s blog post. And while I’m at it, THANK YOU for reading our blog.
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