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from Jacobs Media
When we launched The AI EDGE Newsletter in February 2024, our goal was simple: to provide insight and perspective on the rapidly evolving world of technology…
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When your perception and performance both lags, it’s usually an indication something’s wrong. In the world of consumer good and services, marketing is frequently the culprit. For broadcast radio, the industry has struggled to get an effective message out. Maybe it’s time for something different.
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I’m a sucker for sports analogies. And I’ve got a great one for today’s #TBT blog post. There are some incredible similarities between successful NBA coaches and high-achieving radio PDs. That’s because the great ones know how to push the right buttons to get optimal results. I’ve assembled my high-five list of ways that separate the good ones—from the great ones.
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It was the Chinese military strategist, Sun Tzu, who famously said “Know thine enemy.” But for broadcast radio in 2025, do we really know the answer to that question? I take my shot at it in today’s post.
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There is always lively debate in radio circles about whether the quality of today’s stations can even touch how things sounded “back in the day.” But the more salient issue is the loss of the shared radio listening experience. We’re all listening to different music, different talk shows, and different personalities. That’s where today’s blog posts land and unravels the key differences between today’s stations and those that made history decades ago.
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Don’t you love it when new research studies debunk our longstanding conventional wisdom? I just found a study that shows that despite our desire to get out of the house post-COVID, most Americans are spending more time at home – by themselves. For the radio broadcasting industry trying to find its footing in an unsettling new year, following the audience – the gadgets they own and the platforms they use – might be a strategic way to gain that competitive edge back. Click “READ MORE” to follow my logic.
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I’ve been especially vocal this year about the premium value of personalities to broadcast radio, particularly when new RIFs are announced. But now we’re seeing proof that talent trumps playlists. In fact, brand new data from our soon-to-be-released Techsurvey 2025 shows the audience is onto recent talent cuts.
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When your perception and performance both lags, it’s usually an indication something’s wrong. In the world of consumer good and services, marketing is frequently the culprit. For broadcast radio, the industry has struggled to get an effective message out. Maybe it’s time for something different.
Read More
I’m a sucker for sports analogies. And I’ve got a great one for today’s #TBT blog post. There are some incredible similarities between successful NBA coaches and high-achieving radio PDs. That’s because the great ones know how to push the right buttons to get optimal results. I’ve assembled my high-five list of ways that separate the good ones—from the great ones.
Read More