Moody
Applying
Technology to
Your Business
Challenges
jācapps develops custom software applications including mobile apps, web applications, and other digital technologies
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moody
Applying Technology to Your Business Challenges

jācapps develops custom software applications including mobile apps, web applications, and other digital technologies

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what can we help with

Our highly collaborative, four-step process results in outstanding custom apps. We discover, design, develop and deploy. We work with you to find the inspiration to move forward and to determine what your needs are. Because we are dedicated to your success, we keep a close eye on the apps once they’ve been launched for any potential problems and to help you navigate the inevitable new devices and software updates.

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Under The Influence(rs)

By Fred Jacobs | March 14, 2025

Were radio DJs from the ’60s, ’70s, and ’80s the original “influencers?” Maybe so. But today’s social media pitchmen and pitchwomen are likely pocketing a lot more revenue than radio personalities ever made from bar nights, phone store grand openings, and live endorsements. Is “influencer marketing” a place where still-popular radio personalities can go? And what can they learn from both teenage and geriatric influencers with big followings and the ability to sell lots of stuff?

Read More

Radio’s Dilemma: Trump Or Get Trumped

By Fred Jacobs | March 13, 2025

Eight years ago right now, the 45th President – Donald J. Trump – was about halfway through the first 100 days of HIS FIRST TERM. Here we are exactly eight years later, and it’s a case of “deja vu all over again.” What did the media – especially radio – learn from the chief executive where the “gold T” stands for turbulence. Welcome to this week’s #TBT.”

Read More

What About Bob?

By Fred Jacobs | March 12, 2025

It was a tough day for the radio family yesterday. We lost the best and brightest. Bob Rivers left us after a long but gallant fight with the ravages of cancer. I wrote this two-part post in 2014 when Bob left the radio studio. I’m republishing it today as a tribute to his life and all that he meant to so many of us.

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Inside “3 Minutes” – An Exclusive Interview With Nielsen’s Rich Tunkel

By Fred Jacobs | March 11, 2025

Two weeks ago, I wrote a post about Nielsen’s new “3-Minute Rule” for PPM markets. It sparked a number of questions and even a misconception or two. So, I went to the source – Nielsen’s Rich Tunkel – who saw this project through after just 10 months. Rich answered all my questions – about how to measure this change without jumping to conclusions, as well as the metrics that can help any station navigate the new “3-Minute Rule.”

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Black Thursday At Audacy

By Fred Jacobs | March 10, 2025

Another week in radio and another tragic round of RIFs. How can the industry make the tough calls while still maintaining a sense of empathy and class? And after years of staff reductions, when will the analyses tell us once and for all whether this painful “less is more” approach will ever work for radio? Fair warning: a tough JacoBLOG post today.

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What Your Radio Station Can Do to Avoid Being Replaced by a Podcast

By Elizabeth Hussey | June 10, 2016

This content has been archived. It may no longer be relevantBy: Vince Kattoula The success of shows like Serial have made podcasts more popular than…

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3 Keys to Effective App Promotion

By Elizabeth Hussey | June 6, 2016

By: Bob Kernen We frequently get calls from our clients concerned about downloads or the usage of their app. The calls are usually similar –…

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our blog

Under The Influence(rs)

March 14, 2025

Were radio DJs from the ’60s, ’70s, and ’80s the original “influencers?” Maybe so. But today’s social media pitchmen and pitchwomen are likely pocketing a lot more revenue than radio personalities ever made from bar nights, phone store grand openings, and live endorsements. Is “influencer marketing” a place where still-popular radio personalities can go? And what can they learn from both teenage and geriatric influencers with big followings and the ability to sell lots of stuff?

Read More

Radio’s Dilemma: Trump Or Get Trumped

March 13, 2025

Eight years ago right now, the 45th President – Donald J. Trump – was about halfway through the first 100 days of HIS FIRST TERM. Here we are exactly eight years later, and it’s a case of “deja vu all over again.” What did the media – especially radio – learn from the chief executive where the “gold T” stands for turbulence. Welcome to this week’s #TBT.”

Read More

What About Bob?

March 12, 2025

It was a tough day for the radio family yesterday. We lost the best and brightest. Bob Rivers left us after a long but gallant fight with the ravages of cancer. I wrote this two-part post in 2014 when Bob left the radio studio. I’m republishing it today as a tribute to his life and all that he meant to so many of us.

Read More