





from Jacobs Media
A 1,300 job radio RIF? It happened last week to Voice of America and its associated services. Of course, it’s a political story and a radio story. Most Americans tune in shows like Elvis Duran and Delilah, but more than 420 million listeners around the world cume VOA – or at least they did. Thoughts on what it all means in today’s blog post.
Read MoreWere radio DJs from the ’60s, ’70s, and ’80s the original “influencers?” Maybe so. But today’s social media pitchmen and pitchwomen are likely pocketing a lot more revenue than radio personalities ever made from bar nights, phone store grand openings, and live endorsements. Is “influencer marketing” a place where still-popular radio personalities can go? And what can they learn from both teenage and geriatric influencers with big followings and the ability to sell lots of stuff?
Read MoreEight years ago right now, the 45th President – Donald J. Trump – was about halfway through the first 100 days of HIS FIRST TERM. Here we are exactly eight years later, and it’s a case of “deja vu all over again.” What did the media – especially radio – learn from the chief executive where the “gold T” stands for turbulence. Welcome to this week’s #TBT.”
Read MoreIt was a tough day for the radio family yesterday. We lost the best and brightest. Bob Rivers left us after a long but gallant fight with the ravages of cancer. I wrote this two-part post in 2014 when Bob left the radio studio. I’m republishing it today as a tribute to his life and all that he meant to so many of us.
Read MoreTwo weeks ago, I wrote a post about Nielsen’s new “3-Minute Rule” for PPM markets. It sparked a number of questions and even a misconception or two. So, I went to the source – Nielsen’s Rich Tunkel – who saw this project through after just 10 months. Rich answered all my questions – about how to measure this change without jumping to conclusions, as well as the metrics that can help any station navigate the new “3-Minute Rule.”
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A 1,300 job radio RIF? It happened last week to Voice of America and its associated services. Of course, it’s a political story and a radio story. Most Americans tune in shows like Elvis Duran and Delilah, but more than 420 million listeners around the world cume VOA – or at least they did. Thoughts on what it all means in today’s blog post.
Read MoreWere radio DJs from the ’60s, ’70s, and ’80s the original “influencers?” Maybe so. But today’s social media pitchmen and pitchwomen are likely pocketing a lot more revenue than radio personalities ever made from bar nights, phone store grand openings, and live endorsements. Is “influencer marketing” a place where still-popular radio personalities can go? And what can they learn from both teenage and geriatric influencers with big followings and the ability to sell lots of stuff?
Read MoreEight years ago right now, the 45th President – Donald J. Trump – was about halfway through the first 100 days of HIS FIRST TERM. Here we are exactly eight years later, and it’s a case of “deja vu all over again.” What did the media – especially radio – learn from the chief executive where the “gold T” stands for turbulence. Welcome to this week’s #TBT.”
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