from Jacobs Media
The “true crime” genre shows no signs of slowing down. Always a mainstay of movies and television, “true crime” podcasts are now the third most popular genre according to new research. And there is somewhere in the neighborhood of 23,000 “true crime” podcasts, but it’s a mystery as to why the genre is virtually invisible on the broadcast radio airwaves. For a clue or two about how radio could seize this content opportunity, just click READ MORE below.
Read MoreRadio and televison have always been the source of an ongoing talent merry-go-round. Never known as stable industry, many on-the-air broadcasters have moved around throughout their careers – in many cases, a lot. But in the past year, job changes, terminations, resignations, belt tightening have plagued the industry, causing instability and less reliability. Today’s post looks at a number of these changes in ’24, and what they might mean to the year ahead.
Read MoreNo one could have predicted 2020. And that’s why prognosticating what our lives will be like next year – or four years from now – is absolute folly. But that never stops analysts and futurists from making their predictions known about “where the puck is going to be.” Today’s blog post – a #TBT entry from exactly four years ago – is about accountability. Did those seers and forecasters get it right about radio back in 2020 during the throes of COVID – or did they sell radio short? If the suspense is just killing you, click “READ MORE” and all will be revealed.
Read MoreThe world of video streaming may be the most competitive category in the media ecosystem. Once Netflix carved out the path to success, other wannabes rapidly followed, crowding the space. So if you’re a new entrant, how do you gain traction with the biggest players in the space? You don’t. Instead, smaller, well-defined niche players that stream narrower content categories are enjoying success with video streaming. And wouldn’t you know it – there are lessons here for radio companies trying to gain a foothold in the growing media landscape.
Read MoreIf you think iHeart or Audacy own the most radio stations in the U.S., think again. A Japanese company plans on broadcasting in more than 12,000 locations by the end of 2026. Their name? 7-Eleven. Gulp.
Read MoreNo matter your position at the radio station – or your radio company – it’s about preparation. That’s especially the case in the air studio when it comes to producing and airing a competitive morning show, five days a week. 48 weeks a year. For inspiration, we turn to former star quarterback and now NFL analyst, Troy Aikman. He provides a great 6-pack of preparation ideas for whatever shift you work on the air. To enjoy today’s #TBT post, just click on READ MORE.
Read MoreEverywhere you look, on virtually every gadget you own there is now a screen – often multiple screens. And yet, many consumers desire a return to the era where we controlled our machines with knobs, buttons, and physical switches. In particular, what are the automakers thinking and are we consumers getting what we want?
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The “true crime” genre shows no signs of slowing down. Always a mainstay of movies and television, “true crime” podcasts are now the third most popular genre according to new research. And there is somewhere in the neighborhood of 23,000 “true crime” podcasts, but it’s a mystery as to why the genre is virtually invisible on the broadcast radio airwaves. For a clue or two about how radio could seize this content opportunity, just click READ MORE below.
Read MoreRadio and televison have always been the source of an ongoing talent merry-go-round. Never known as stable industry, many on-the-air broadcasters have moved around throughout their careers – in many cases, a lot. But in the past year, job changes, terminations, resignations, belt tightening have plagued the industry, causing instability and less reliability. Today’s post looks at a number of these changes in ’24, and what they might mean to the year ahead.
Read MoreNo one could have predicted 2020. And that’s why prognosticating what our lives will be like next year – or four years from now – is absolute folly. But that never stops analysts and futurists from making their predictions known about “where the puck is going to be.” Today’s blog post – a #TBT entry from exactly four years ago – is about accountability. Did those seers and forecasters get it right about radio back in 2020 during the throes of COVID – or did they sell radio short? If the suspense is just killing you, click “READ MORE” and all will be revealed.
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