
from Jacobs Media
Since the Stone Age, concerned parents have tried mightily to protect their children from danger, whether it’s dinosaurs and saber-toothed tigers or social media and smartphones. Now, new research studies strongly suggest new protocols to keep kids safe from external threats. Could radio be part of the solution?
Read MoreDuring this economically unstable period in time, many companies are struggling to figure out what’s most important. One variable that often is ignored is employee burnout. And much of it is caused by previous workforce purges. A new story addresses how one of the most successful companies in the world is addressing the problem. And in support, a new research study suggests burnout is costing companies more than they’re saving by instituting those RIFs in the first place. Check it out.
Read MoreHow do you get better at your craft—whether it’s surfing, playing football, or hosting a radio show? While all these disciplines are obviously very different…
Read MoreSeemingly every day in the trades we read about research studies trying to prove the value and impact of broadcast radio. In today’s post, ironically, it’s the research maven with a “real-life story about broadcast radio’s effectiveness. Whether it’s motivating the locals to show up at an auto dealership to spin the prize wheel, listen to a podcast, or vote for a candidate in an election, radio (still) works.
Read MoreWhen you consider how media platforms have evolved over the past couple decades, the one that has perhaps moved at the highest rate of speed is dashboard entertainment. As radio’s #1 listening location, it is worth our time to be cognizant of what’s going on in the dash. Today’s blog post takes a deep dive in a fast-developing area: dashboard video and visuals. Is it “the next big thing” for the dash or another driver distraction? YES.
Read MoreWhen your perception and performance both lags, it’s usually an indication something’s wrong. In the world of consumer good and services, marketing is frequently the culprit. For broadcast radio, the industry has struggled to get an effective message out. Maybe it’s time for something different.
Read MoreI’m a sucker for sports analogies. And I’ve got a great one for today’s #TBT blog post. There are some incredible similarities between successful NBA coaches and high-achieving radio PDs. That’s because the great ones know how to push the right buttons to get optimal results. I’ve assembled my high-five list of ways that separate the good ones—from the great ones.
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Since the Stone Age, concerned parents have tried mightily to protect their children from danger, whether it’s dinosaurs and saber-toothed tigers or social media and smartphones. Now, new research studies strongly suggest new protocols to keep kids safe from external threats. Could radio be part of the solution?
Read MoreDuring this economically unstable period in time, many companies are struggling to figure out what’s most important. One variable that often is ignored is employee burnout. And much of it is caused by previous workforce purges. A new story addresses how one of the most successful companies in the world is addressing the problem. And in support, a new research study suggests burnout is costing companies more than they’re saving by instituting those RIFs in the first place. Check it out.
Read MoreHow do you get better at your craft—whether it’s surfing, playing football, or hosting a radio show? While all these disciplines are obviously very different from one another, the correct response is this: Watch “game film.” It is only by…
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