from Jacobs Media
Today’s post is a continuation of a conversation we started yesterday, exploring how great brands can build on their core strength by looking for adjacent audience interests and creating content to meet changing customer needs. Whether you’re in a crowded radio market or the highly competitive fast food industry, today’s post provides strategic food for thought for radio broadcasters in search of what’s new and what’s next in the mobile space. There’s never been a better time to apply your strategic goals to your mobile program.
Read MoreWhat’s new and hot in the media/technology space? Certainly not mobile apps. After all, they’ve been around since the first Obama Administration. But a closer look at the data tells us that particularly among radio fans, mobile apps have become bigger and more valued than ever. What’s behind the surge, and how can any radio station reap the rewards? Just click “READ MORE” and let’s get the new week going.
Read MoreHow’s your station’s “FOMO factor?” Do your P1s even know what you’re doing and is your station making use of the entire marketing arsenal available to any brand, regardless of market size, RIFs, and budget? Getting a consumer’s attention and delivering a marketing message has never been more challenging. Today’s blog post will give you plenty of food for thought.
Read MoreDuring the past decade, we have learned that social networks can “age out” just like radio formats or music. Today’s #TBT post revealed how “new research” revealed that Facebook usage among teens had hit at an all-time low. But Mark Zuckerberg lost no sleep because he owned the ultimate social media “cluster.” Today’s blog post looks at cluster strategy from a whole new angle.
Read MoreA tough topic in today’s blog post, but one that is the talk of the radio biz: job security and the industry’s changing economic realities. It’s a sensitive topic and one that is all around us. The trend is now raging throughout the TV business, and clearly impacting radio.
Read MoreThis content has been archived. It may no longer be relevantBy: Bob Kernen By the end of 2015, more than 50% of all streaming listening…
Read MoreBy: Vince Kattoula We have come to a point where in order to build solid, profitable relationships with clients, a strong mobile strategy is no…
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Today’s post is a continuation of a conversation we started yesterday, exploring how great brands can build on their core strength by looking for adjacent audience interests and creating content to meet changing customer needs. Whether you’re in a crowded radio market or the highly competitive fast food industry, today’s post provides strategic food for thought for radio broadcasters in search of what’s new and what’s next in the mobile space. There’s never been a better time to apply your strategic goals to your mobile program.
Read MoreWhat’s new and hot in the media/technology space? Certainly not mobile apps. After all, they’ve been around since the first Obama Administration. But a closer look at the data tells us that particularly among radio fans, mobile apps have become bigger and more valued than ever. What’s behind the surge, and how can any radio station reap the rewards? Just click “READ MORE” and let’s get the new week going.
Read MoreHow’s your station’s “FOMO factor?” Do your P1s even know what you’re doing and is your station making use of the entire marketing arsenal available to any brand, regardless of market size, RIFs, and budget? Getting a consumer’s attention and delivering a marketing message has never been more challenging. Today’s blog post will give you plenty of food for thought.
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