from Jacobs Media
In just 45 days, America votes (of course, vote by mail has already started), but how will your radio station fare in the heat of this historic moment? If you run a news station, especially in the pubic radio space, you’re probably walking a razor’s edge between attracting audience and repelling them. Today, JacoBLOG is here to help, with exclusive new data from our yet-to-be-released PRTS 2024 study. There are insights here for everyone in radio. Dig in.
Read MoreAs our world becomes overrun by millions and millions of brand names, simplicity and clarity matter. How you spell and pronounce and brand name – especially an new one – matters in a world of search engines, bots, and app stores. I’ve got examples, including a couple that are close to home.
Read MoreEverybody knows the radio business is the most competitive of them all. Except it’s not. They’re ALL competitive. And in today’s post, we take a walk down the grocery aislee to provide a great object lesson about what profitability and sustainability look like. Just watch that spill on aisle 7.
Read MoreLaunching a new brand or format in radio has become a risky business. But what about figuring out how to successfully extend the brand of an existing show or station? One of the most famous network TV shows is right now in the middle of this process. And it provides great lessons and “best practices” for radio stations and companies. Click READ MORE and let’s take a look.
Read MoreNow more than ever, consumers love a great story. Whether rooted in sports, music, pop culture, or the news of the day, great strories – and the people with the talent and the cred to tell them – are at a premium. In radio, how companies utilize their beet storytellers may indeed determine whether they thrive….or survive. It all comes down to that person tellling the storyz; do you trust them, are they the genuine articled, do they make you care?
Read MoreRadio’s legacy for being the “king of the car” has been shaken in recent years as dashboard infotainment systems now include pretty much everything. And content choices for drivers have also proflierated. For radio broadcasters, it is another tough test. And it sets up today’s #TBT post from five years ago that framed the competition for the car we are feeling today. It’s a blast from the past but also a look at the future of the car dashboard – and radio.
Read MoreA key quality that sets Morning Show Boot Camp apart is its “pay it forward” mindset. For years now, established personalities have helped those working their way up. In good times and in tough ones, it is this aspect of Boot Camp that’s most impressive and makes talent want to come back. Here’s a look at some of this year’s attendees.
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In just 45 days, America votes (of course, vote by mail has already started), but how will your radio station fare in the heat of this historic moment? If you run a news station, especially in the pubic radio space, you’re probably walking a razor’s edge between attracting audience and repelling them. Today, JacoBLOG is here to help, with exclusive new data from our yet-to-be-released PRTS 2024 study. There are insights here for everyone in radio. Dig in.
Read MoreAs our world becomes overrun by millions and millions of brand names, simplicity and clarity matter. How you spell and pronounce and brand name – especially an new one – matters in a world of search engines, bots, and app stores. I’ve got examples, including a couple that are close to home.
Read MoreEverybody knows the radio business is the most competitive of them all. Except it’s not. They’re ALL competitive. And in today’s post, we take a walk down the grocery aislee to provide a great object lesson about what profitability and sustainability look like. Just watch that spill on aisle 7.
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