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from Jacobs Media
When we launched The AI EDGE Newsletter in February 2024, our goal was simple: to provide insight and perspective on the rapidly evolving world of technology…
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When your perception and performance both lags, it’s usually an indication something’s wrong. In the world of consumer good and services, marketing is frequently the culprit. For broadcast radio, the industry has struggled to get an effective message out. Maybe it’s time for something different.
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I’m a sucker for sports analogies. And I’ve got a great one for today’s #TBT blog post. There are some incredible similarities between successful NBA coaches and high-achieving radio PDs. That’s because the great ones know how to push the right buttons to get optimal results. I’ve assembled my high-five list of ways that separate the good ones—from the great ones.
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It was the Chinese military strategist, Sun Tzu, who famously said “Know thine enemy.” But for broadcast radio in 2025, do we really know the answer to that question? I take my shot at it in today’s post.
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There is always lively debate in radio circles about whether the quality of today’s stations can even touch how things sounded “back in the day.” But the more salient issue is the loss of the shared radio listening experience. We’re all listening to different music, different talk shows, and different personalities. That’s where today’s blog posts land and unravels the key differences between today’s stations and those that made history decades ago.
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In their most recent earnings call, Starbucks experienced a rough prior quarter, which brought out the boo birds and second guessers. This time, it also brought out the company’s long running CEO, Howard Schultz. He ran the Starbucks empire for nearly 40 years, and he recently posted an “explainer” of how Startucks got itself ijnto this mess – and how to get out of it. Yes, Schultz’s story dovetails nicely into radio’s current challenges. Pour yourself a cup of coffee and click “READ MORE.”
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Everyone wondered how big the boomerang effect would be on various industries mortally wounded by the pandemic: cruise ships, concert venues, and movie theaters are good examples. For the concert business, the numbers are now in, and to no one’s surprise, 2023 smashed all previous records for attendance and revenue. Our Techsurvey 2024 confirms this phenomenon, showing which formats are the most engaged, and pointing the way to how radio can take advantage of this huge opportunity in both its marketing and branding. Take your seat and check it out.
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When your perception and performance both lags, it’s usually an indication something’s wrong. In the world of consumer good and services, marketing is frequently the culprit. For broadcast radio, the industry has struggled to get an effective message out. Maybe it’s time for something different.
Read More
I’m a sucker for sports analogies. And I’ve got a great one for today’s #TBT blog post. There are some incredible similarities between successful NBA coaches and high-achieving radio PDs. That’s because the great ones know how to push the right buttons to get optimal results. I’ve assembled my high-five list of ways that separate the good ones—from the great ones.
Read More