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from Jacobs Media
In an overloaded competitive media environment, it is especially challenging for any local radio station to stand out and get noticed. And that brings me to perhaps my most rewarding consulting experience and the dumbest radio contest you’ve ever heard of. I promise.
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There are many analogies to last week’s selection of a new pope and a media organization having to suddenly replacing its CEO. Having done it for centuries, the Vatican has it down. And there are lots of things broadcast radio entities can learn from conclave and how it carries out its charge. The selection of an American to become the next pope was a bold one, and today’s blog post lists seven lessons radio companies can learn from this amazing tradition.
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When we launched The AI EDGE Newsletter in February 2024, our goal was simple: to provide insight and perspective on the rapidly evolving world of technology…
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When your perception and performance both lags, it’s usually an indication something’s wrong. In the world of consumer good and services, marketing is frequently the culprit. For broadcast radio, the industry has struggled to get an effective message out. Maybe it’s time for something different.
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I’m a sucker for sports analogies. And I’ve got a great one for today’s #TBT blog post. There are some incredible similarities between successful NBA coaches and high-achieving radio PDs. That’s because the great ones know how to push the right buttons to get optimal results. I’ve assembled my high-five list of ways that separate the good ones—from the great ones.
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The “AM Radio For Every Vehicle Act” continues to ricochet around the nation’s capitol. Over the past year, the idea of car companies removing AM radio from the dash – once unspeakable – has become a regular conversation in automotive and radio broadcasting circles. But across the pond, a couple of car makers have quietly omitted a radio altogether, and they hope no one notices. Thanks to an industry colleague, we’ve noticed. And if you click on READ MORE, so will you.
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Apple Seeds AI Next Week The Worldwide Developers Conference (WWDC) is next week, and the anticipation could not be higher. Since last month’s major AI…
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In an overloaded competitive media environment, it is especially challenging for any local radio station to stand out and get noticed. And that brings me to perhaps my most rewarding consulting experience and the dumbest radio contest you’ve ever heard of. I promise.
Read More
There are many analogies to last week’s selection of a new pope and a media organization having to suddenly replacing its CEO. Having done it for centuries, the Vatican has it down. And there are lots of things broadcast radio entities can learn from conclave and how it carries out its charge. The selection of an American to become the next pope was a bold one, and today’s blog post lists seven lessons radio companies can learn from this amazing tradition.
Read More