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jācapps develops custom software applications including mobile apps, web applications, and other digital technologies
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from Jacobs Media
In an overloaded competitive media environment, it is especially challenging for any local radio station to stand out and get noticed. And that brings me to perhaps my most rewarding consulting experience and the dumbest radio contest you’ve ever heard of. I promise.
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There are many analogies to last week’s selection of a new pope and a media organization having to suddenly replacing its CEO. Having done it for centuries, the Vatican has it down. And there are lots of things broadcast radio entities can learn from conclave and how it carries out its charge. The selection of an American to become the next pope was a bold one, and today’s blog post lists seven lessons radio companies can learn from this amazing tradition.
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When we launched The AI EDGE Newsletter in February 2024, our goal was simple: to provide insight and perspective on the rapidly evolving world of technology…
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When your perception and performance both lags, it’s usually an indication something’s wrong. In the world of consumer good and services, marketing is frequently the culprit. For broadcast radio, the industry has struggled to get an effective message out. Maybe it’s time for something different.
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I’m a sucker for sports analogies. And I’ve got a great one for today’s #TBT blog post. There are some incredible similarities between successful NBA coaches and high-achieving radio PDs. That’s because the great ones know how to push the right buttons to get optimal results. I’ve assembled my high-five list of ways that separate the good ones—from the great ones.
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Since the darkest days of COVID, consumers have been itching to get out, travel, and enjoy life with family and friends. And records are being set for leisure and recreational spending. It means there’s more competition for the entertainment buck as new, innovative and fun concepts spring up in cities and towns all over the country. In Las Vegas, it’s Sphere, but in other locales, consumers are throwing axes or playing elaborate rounds of mini-golf. In 2024, it’s all about the experience. And wouldn’t you know it, radio plays a larger role than you might think. What’s the coolest new entertainment concept you’ve experienced in the past year? I’ll be happy to show you mine. Just click READ MORE.
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Radio’s not the only traditional media platform struggling in the revenue column of those harsh spreadsheets. In fact, network television has had a financial famine for some years now, due in large part to its aging demographics. But now a philosophical shift in marketing focus is spreading throughout the TV industry. Could it provide radio “cover” to make an attempt at the same strategy?
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In an overloaded competitive media environment, it is especially challenging for any local radio station to stand out and get noticed. And that brings me to perhaps my most rewarding consulting experience and the dumbest radio contest you’ve ever heard of. I promise.
Read More
There are many analogies to last week’s selection of a new pope and a media organization having to suddenly replacing its CEO. Having done it for centuries, the Vatican has it down. And there are lots of things broadcast radio entities can learn from conclave and how it carries out its charge. The selection of an American to become the next pope was a bold one, and today’s blog post lists seven lessons radio companies can learn from this amazing tradition.
Read More