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from Jacobs Media
As we love to say on the radio, “Welcome to the weekend.” And if I know my readership, a number of you will be enjoying an adult beverage before too long. In fact, it may be one of those cool craft beverages. And the creativity of this hot category now extends to radio, and a beer named after our favorite platform – FM radio. Remember, it’s 5 o’clock somewhere.
Read MoreYesterday’s post about Apple CarPlay triggered questions about the impact of technology on in-car AM/FM listening levels. I’ve got new Techsurvey 2025 data that may make you think twice about the research you see. I also have thoughts on what broadcasters can do to control their fate in the car. Just click “READ MORE.”
Read MoreRadio people know the continuing story of the car dashboard has had a major impact on the way consumers listen to radio in the #1 listening location. But dashboards have gotten exponentially more complicated in the last decade, often confusing and frustrating drivers. General Motors has been the car company that has pushed the envelope hardest. And now a controversy revolving around Apple CarPlay threatens to complicate an already confusing listening environment. We’ve got this important study for you in today’s blog post.
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By now, we know the real truth – designing and creating successful digital content is hard, and the fail rate is high. But as our Techsurveys continue to show, there is one digital piece that is simpler, less expensive, and doesn’t require teams of employees: online newsletters. Today’s post shows not only why they’re already highly appealing to your audience but their extra-added bonus: first party data in the form of email addresses, a valuable asset for any radio brand. Let me walk you through it. Just click READ MORE.
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Experience tells us there are fewer radio jobs here in America today than there were when we all got in the business. But what are the real numbers, and what do they say about the radio industry’s ability to survive and thrive? That’s the quest for today’s blog. And it tells some interesting stories about where we’ve been and where we may be headed – especially if you’re making your living on the air. We’re talkin’ this one up to the post.
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The tension between traditional radio and digital departments has been palpable over the last many years. Yet, media organizations that combine modern digital assets with the broadcast megaphone called “radio” would seem to have a distinct edge over companies that only offer digital. I call it “the sum of the parts,” and it’s a reason to invoke the rarely uttered phrase, “Advantage: RADIO.” Today’s blog post focuses on how to make the intersection of radio’s Venn diagram work.
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Oh no, not another blog post about AI! Alas, it is. But today’s post takes a contrarian point of view to the irrational exuberance that has accompanied AI since ChatGPT was launched just18 months ago. Is AI overhyped and has it already peaked, slowed down by the need for billions of dollars of investment where the returns remain paltry? Has AI already become commoditized as its engines all produce pretty much the same output? And what does it all mean for radio broadcasters. Hit “READ MORE” and let’s have a conversation among us humans
Read Moreour blog
As we love to say on the radio, “Welcome to the weekend.” And if I know my readership, a number of you will be enjoying an adult beverage before too long. In fact, it may be one of those cool craft beverages. And the creativity of this hot category now extends to radio, and a beer named after our favorite platform – FM radio. Remember, it’s 5 o’clock somewhere.
Read MoreYesterday’s post about Apple CarPlay triggered questions about the impact of technology on in-car AM/FM listening levels. I’ve got new Techsurvey 2025 data that may make you think twice about the research you see. I also have thoughts on what broadcasters can do to control their fate in the car. Just click “READ MORE.”
Read MoreRadio people know the continuing story of the car dashboard has had a major impact on the way consumers listen to radio in the #1 listening location. But dashboards have gotten exponentially more complicated in the last decade, often confusing and frustrating drivers. General Motors has been the car company that has pushed the envelope hardest. And now a controversy revolving around Apple CarPlay threatens to complicate an already confusing listening environment. We’ve got this important study for you in today’s blog post.
Read More