





from Jacobs Media
The world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
Read MoreAre you one of those people who keeps a “bucket list” of all the things you want to do before you die? According to Stanford University’s School of Medicine, 90% of us have one. And now, rock n’ roll’s biggest hype artist is launching a “bucket list” promotion where fans are being asked to pay thousands of dollars for the privilege of being his roadie for a day. Who is he and why does he matter to experiential marketing mavens? And could your radio station pull off something similar?
Read MoreLast week, Google rolled out new image generation features that let users modify photos with text prompts—no more fumbling through Photoshop. This week, OpenAI followed…
Read MoreSince the advent of smart speakers, radio broadcasters have seen an opportunity to promote these devices as ways to listen to their stations at home and at work. But now, Amazon is changing their Alexa business model and it has implications on everyone in radio. Today’s blog post has the story about the transformation of Alexa and what it may mean to your station.
Read MoreAs we love to say on the radio, “Welcome to the weekend.” And if I know my readership, a number of you will be enjoying an adult beverage before too long. In fact, it may be one of those cool craft beverages. And the creativity of this hot category now extends to radio, and a beer named after our favorite platform – FM radio. Remember, it’s 5 o’clock somewhere.
Read MoreThe excitement and drama surrounding AI intensifies when talk of the technology replacing jobs and entire industries takes flight. While the radio industry has been emotionally debating whether bots could replace DJs and VO pros, a new application has emerged: audience research. And a brand new startup claims “synthetic research” among avatars rather than human respondents is faster, cheaper, and just as accurate as the real thing. In today’s post, I break it down and tackle a topic we no doubt will be discussing and debating for the foreseeable future.
Read MoreAs media brands proliferate and have gotten more competitive, the need for standing out has never been greater. Amidst the video streaming wars, one player has emerged with a different model that’s paying off big time. There are some key lessons here for broadcast radio where the competitive scenario demands a unique and different approach.
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The world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.
Read MoreAre you one of those people who keeps a “bucket list” of all the things you want to do before you die? According to Stanford University’s School of Medicine, 90% of us have one. And now, rock n’ roll’s biggest hype artist is launching a “bucket list” promotion where fans are being asked to pay thousands of dollars for the privilege of being his roadie for a day. Who is he and why does he matter to experiential marketing mavens? And could your radio station pull off something similar?
Read MoreLast week, Google rolled out new image generation features that let users modify photos with text prompts—no more fumbling through Photoshop. This week, OpenAI followed suit, upgrading its image capabilities and making them available across all tiers of ChatGPT. You…
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