Moody
Applying
Technology to
Your Business
Challenges
jācapps develops custom software applications including mobile apps, web applications, and other digital technologies
Big fm
Discover
and Define
We work with you to discover your business needs and define the project scope
Town crier wire
Design
and Plan
We combine skill and strategy to make sure your apps look great and are easy to use
Michigan Public
Develop
and Build
Our development teams bring your application to life
pod mn
Deploy
and Support
Once deployed, we continue to provide support for anything regarding your app
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moody
Applying Technology to Your Business Challenges

jācapps develops custom software applications including mobile apps, web applications, and other digital technologies

big fm
Discover and Define

We work with you to discover your business needs and define the project scope

town crier wire
Design and Plan

We combine skill and strategy to make sure your apps look great and are easy to use

michigan public
Develop and Build

Our development teams bring your application to life

podmn
Deploy and Support

Once deployed, we continue to provide support for anything regarding your app

previous arrow
next arrow

what can we help with

Our highly collaborative, four-step process results in outstanding custom apps. We discover, design, develop and deploy. We work with you to find the inspiration to move forward and to determine what your needs are. Because we are dedicated to your success, we keep a close eye on the apps once they’ve been launched for any potential problems and to help you navigate the inevitable new devices and software updates.

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The Marketer’s Quest For Attention And Clarity

By Fred Jacobs | February 14, 2025

Super Bowl LIX has come and gone. Except for Eagles and Chiefs fans, the rest of us have moved on. But marketers are still debating those $8 million ads that generated more than $800 million in revenue. What does it take to produce a winning ad that all those viewers will pay attention to, understand, and perhaps even act on? And what can radio marketers learn from the wins and losses?

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Should Radio Believe in “Yesterday?”

By Fred Jacobs | February 13, 2025

Back in 2019, a research team at NYU concluded that Millennials are more likely to remember classic songs from decades ago than contemporary hits from just the past few years. That tells us a lot about the staying power of older music – a phenomenon that continually repeats itself each time a themed biopic is released, based on the life and times of classic superstars. Today’s #TBT post was written seven years ago this month, but the recent released Dylan biopic and a highly anticipated new Led Zeppelin film in theaters right now sustain what has become a music and cultural trend. So, is radio paying attention?

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A Thousand Words

By Fred Jacobs | February 12, 2025

“Less talk” has become something of a go-to positioner for a lot of radio stations over the decades, amplified during the “PPM Era.” Yet, broadcast radio might be better served by having MORE conversations with an audience that seems to be saying less and spending more time apart from friends, family, and co-workers. Sure, technology should shoulder some of the blame but the real culprits are alienation and isolation especially among younger consumers. How can radio break through this wall while building better connections at the same time? Here are my ideas.

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Radio’s Missing Link(edIn)?

By Fred Jacobs | February 11, 2025

When it comes to social media, radio broadcasters have many tools in their utility belts. But one of the most overlooked is LinkedIn, a site that many are on but few can master. Today’s blog post talks about how LinkedIn can work for any station that puts strategy behind it.

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Playing Radio’s “Big Game”

By Fred Jacobs | February 10, 2025

Are you a “gamer” or are you someone who wonders what all the fuss is about? In either case, the video gaming industry is larger than the film and music businesses – combined. And now, there’s an indication games can have therapeutic benefits that match meditation. In fact, “cozy games” can help people deal with their angst and stress levels. And that got me wondering whether radio stations couldn’t rethink their “deliverables” to help their audiences cope with the pressures of the day. 2025 is already shaping up to be a challenging year, and this might be a way to “meet the audience where they are mentally.”

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Why Small Businesses Matter…To Radio

By Fred Jacobs | February 20, 2025

Back in 2016, a small independent coffee company rocked the world with a powerful TV commercial in Super Bowl 50 they managed to get for FREE. The powerful story of Death Wish Coffee Company endures nine years later. Hopefully, it’s inspirational to all those small broadcasters, fighting the good fight year after year over the AM and FM airwaves.

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Will Consumers Ever Embrace AI?

By Fred Jacobs | February 19, 2025

One of the Super Bowl ads that had its work cut out for it was the ChatGPT commercial. It was designed to demystify AI and make this new technology the logical next phase in the time-honored history of technological progress. Whether you saw it or not, today’s post discusses the challenge of making new tech feel comfortable for consumers rather than making them fearful and angst-ridden. Was it effective and could it be the foundation for AI acceptability OR like so many other Super Bowl ads, was it too obtuse and conceptual? You be the judge.

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our blog

Why Small Businesses Matter…To Radio

February 20, 2025

Back in 2016, a small independent coffee company rocked the world with a powerful TV commercial in Super Bowl 50 they managed to get for FREE. The powerful story of Death Wish Coffee Company endures nine years later. Hopefully, it’s inspirational to all those small broadcasters, fighting the good fight year after year over the AM and FM airwaves.

Read More

Will Consumers Ever Embrace AI?

February 19, 2025

One of the Super Bowl ads that had its work cut out for it was the ChatGPT commercial. It was designed to demystify AI and make this new technology the logical next phase in the time-honored history of technological progress. Whether you saw it or not, today’s post discusses the challenge of making new tech feel comfortable for consumers rather than making them fearful and angst-ridden. Was it effective and could it be the foundation for AI acceptability OR like so many other Super Bowl ads, was it too obtuse and conceptual? You be the judge.

Read More

2025 By The Numbers (So Far)

February 18, 2025

Thanks to our data-driven world, there’s no shortage of numbers in our lives. And so far in 2025, numbers have told important stories about current tendencies and coming trends. I’ve picked out a handful of the most fascinating numbers I’ve seen in recent weeks, and what they may portend for later in the year. Today’s blog post features stories about “connected cars,” celebrity deaths, selfish Baby Boomers, Walmart, Amazon, and the “New York Times” – plenty to talk about on a frigid Winter week. So, dig in!

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